Tailwind and TrackIf Partnership Accelerates Social E-Commerce

Sep 17, 2014, 09:00 ET from TrackIf

NEW YORK and MINNEAPOLIS and OKLAHOMA CITY, Sept. 17, 2014 /PRNewswire/ -- Tailwind (http://tailwindapp.com), a Pinterest analytics and marketing company, and TrackIf (www.trackif.com), the search and shopping awareness engine company, today announced a partnership to help consumers and businesses share smart e-commerce content to social networks, through the Tailwind Platform. TrackIf's smart e-commerce content contains actionable information including current price and price history on more than 3,500,000 products from over 1,600 e-commerce sites, including Amazon, Best Buy, eBay, and Walmart.com. 

Tailwind is trusted by more than 20,000 brands and 300 advertising and communications agencies to deliver advanced social analytics enabling their clients to post relevant content and increase their ROI. 

More than 400,000 consumers and businesses use TrackIf to receive alerts when their favorite products are on sale, back in stock, or on promotion using the TrackIf mobile app, TrackIf bookmarklet, and www.trackif.com.  Today, TrackIf and Tailwind are teaming up to deliver smart content that includes the product name, original price, sale price, and product image for Tailwind's clients to post on their favorite social network.  Tailwind and TrackIf are empowering social e-commerce by delivering the information people need to secure good deals when they purchase online.

"The Tailwind platform helps businesses post relevant content that increases engagement on social networks," said Doug Berg, CEO and founder TrackIf, Inc.  "We're pleased to deliver the TrackIf smart content to Tailwind's clients."

"TrackIf's smart content contains valuable information that our clients have been looking for to help them understand which products are trending across the web," said Danny Maloney, CEO and co-founder of Tailwind.

Tailwind and TrackIf will be hosting a webinar September 24th for those who wish to learn more about the integration and how to start posting smart content to social networks.  To be alerted about the webinar, click here to register.

About Tailwind
Tailwind offers a Pinterest analytics and marketing suite that helps companies maximize value from Pinterest. The company's SaaS services are available to both in-house social media teams and agencies. Tailwind was founded by Danny Maloney, former Google and AOL executive and Alex Topiler, formerly of Bank of America / Merrill Lynch. Over 20,000 leading brands and agencies trust Tailwind.

About TrackIf
TrackIf empowers both the retailer and consumer to create a win-win solution that captures consumers' intent and alerts them when a selected product of interest is on promotion, newly available, out-of-stock, or reaches a specific price point.  TrackIf has issued more than $1.75 billion in savings alerts.  TrackIf is based in Minneapolis, Minn. and is a privately held business backed by top technology angels and web-oriented funds.  To learn more about TrackIf visit the website at trackif.com.