Take Me Fishing™ Offers New Digital Tools for Boaters and Anglers

ALEXANDRIA, Va., Feb. 15, 2011 /PRNewswire/ -- This week, The Recreational Boating & Fishing Foundation (RBFF) will officially unveil its Take Me Fishing™ campaign's brand new, fully integrated mobile website and showcase additional digital tools developed by the organization in the past year.

Mobile site users will now have on-the-go access to the TakeMeFishing.org Hotspots Map and be able to save their own mobile hotspots. Users will also find information on a variety of different fish species, boating and fishing tips and tricks, and state licensing and registration requirements.

Recognized as a Webby Award Honoree for two consecutive years, TakeMeFishing.org has drawn more than 7.9 million unique visitors since it was re-launched in 2008. The mobile version of this popular website was developed to further support the Take Me Fishing campaign's mission to be the premier online destination for boaters and anglers to learn, plan and equip for a day on the water.

"With more and more people using smartphones and downloading information on-the-go these days, we knew we had to invest even more into our digital offerings," said RBFF President and CEO Frank Peterson. "We're proud to be able to provide instant access to the best boating and fishing 'where to' and 'how to' information right in the palms of our visitors' hands."

The Take Me Fishing center exhibit at the Miami International Boat Show and Bassmaster Classic Outdoors Expo, both happening this week, will set the stage for the official unveiling and first user experience demos.

Other impressive additions to the Take Me Fishing campaign's digital repertoire have continued to make TakeMeFishing.org a top resource for boaters and anglers.  Take Me Fishing's Hotspots Map has proven to be an invaluable resource for pinpointing the perfect spot for fishing and boating vacations or activities before ever hitting the road. Users can search by state and location for activity "hotspots" such as bodies of water, camp sites, state parks, even restaurants. They can also search certain types of fish to see where they populate.

The new Take Me Fishing Boat Ramp App, introduced in July of 2010, is a perfect mobile complement to the Hotspots Map. Available on iTunes and in the Droid Market, the free app allows users to search an impressive database of more than 35,000 launch points by city or zip code and even offers turn-by-turn directions. The application has already been downloaded by more than 27,000 mobile users.

To learn more about the Take Me Fishing campaign visit TakeMeFishing.org. Here, visitors can also learn tips and tricks, find everything they need to plan a day on the water and also join Fishington – the Fishing and Boating Capital of the Internet. To receive updates via social media follow TakeMeFishing.org on Facebook and @Take_Me_Fishing on Twitter.

About RBFF

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.

Contact: Heather Sieber, [email protected], 703-778-5160

SOURCE The Recreational Boating & Fishing Foundation