Take your blog to the next level

Nov 18, 2016, 13:20 ET from CNW Group Ltd.

Increase readership and revenue with a professional blog

TORONTO, Nov. 18, 2016 /CNW/ - As customers become more savvy and take greater responsibility for informing themselves pre-sale, blogging has become an integral part of brand marketing. Blogs allow businesses to share necessary information about their products and services while also maintaining control of the message.

Today's buyers have often already made their purchase decision by the time they engage with a sales representative. Without sales discussions to guide decision-making, brands need to ensure the information buyers find online is compelling, credible and convincing.

CNW's whitepaper, Finding Your Blog's Voice and Keeping the Conversation Fresh, discusses ways to set your blog up for success, including:

  • The best structure for your blog
  • The do's and don'ts of blogging
  • Tips to create an endless supply of compelling blog posts


If you are a PR practitioner, a marketing manager or a hobbyist seeking to turn your blog into a business, download this whitepaper today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.


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