TakeUp and ThinkReservations Deepen Integration Partnership to Give Independent Hospitality Properties a Competitive Edge

Big brands no longer have the upper hand—ThinkReservations and TakeUp expand integration to deliver enhanced AI-powered pricing to independent properties

WESTFIELD CENTER, Ohio, April 30, 2025 /PRNewswire/ -- TakeUp, the AI-powered revenue optimization platform designed for independent hospitality properties, and ThinkReservations, a leading property management and booking system, have strengthened their partnership with an enhanced integration that delivers even greater pricing intelligence to independent hotels, inns, bed & breakfasts, and glamping retreats. This deeper collaboration unlocks new, invaluable data insights, giving properties the ability to compete more effectively with larger brands.

With this expanded integration, TakeUp now provides properties with access to booking search volume data, a powerful metric that was previously unavailable. This unique data—displayed directly within the TakeUp web app—reveals the total number of searches made on the ThinkReservations booking engine for specific occupancy dates. By analyzing search volume trends, property owners and operators can gain a real-time view of traveler demand, allowing them to make smarter strategic decisions based on guest interest, not just confirmed bookings.

"This deeper integration with ThinkReservations is a game-changer for independent properties," said Bobby Marhamat, CEO of TakeUp. "By unlocking booking search volume data, we are giving properties an unprecedented advantage–they can not only optimize their pricing strategy in ways that were previously only available to larger brands but also make smarter decisions about marketing campaigns and guest experiences."

By leveraging AI-powered pricing insights and human revenue strategist oversight, TakeUp's enhanced integration ensures that ThinkReservations customers now have access to a sophisticated yet easy-to-use revenue management system that helps them maximize occupancy and revenue.

"We believe in providing our customers with the best tools to help independent lodging professionals succeed, and our deepened partnership with TakeUp will continue to help our customers grow," said Richard Aday, CEO at ThinkReservations. "By expanding our integration to include booking search volume insights, we are giving properties the information they need to make smarter pricing decisions and stay ahead of the competition."

Key Benefits of the Enhanced Integration:

• Booking search volume insights provide visibility into traveler demand before bookings occur.
• Automated, data-driven pricing strategies tailored to real-time market conditions.
• Seamless revenue optimization without requiring extensive expertise in pricing management.
• Dedicated revenue strategist providing expert guidance to maximize revenue.

About TakeUp

TakeUp is an AI-powered revenue optimization platform built for independent hospitality properties, including boutique hotels, inns, bed & breakfasts, and glamping retreats. By leveraging AI-driven insights and expert revenue strategists, TakeUp helps properties maximize revenue and save time, seamlessly integrating with leading property management systems to drive profitability and operational efficiency. For more information visit www.takeup.ai.

About ThinkReservations 
ThinkReservations is an all-in-one, cloud-based property management system designed to streamline operations, boost direct bookings, and elevate guest experiences for independent lodging properties. Its robust suite includes a property management system, booking engine, channel manager, automated guest communications, hospitality websites, marketing, and a complete suite of integrations. With its user-friendly design and dedicated customer support, ThinkReservations reduces training time, empowers staff productivity, and helps properties grow revenue and deliver exceptional service.

TakeUp Media Contact: 
Kelly Campbell
Marketing & Communications
[email protected]
619-895-0029

ThinkReservations Media Contact:

Ariel Frias
Marketing and Communications
[email protected]
877-736-4195

SOURCE TakeUp