Takeya Earns "Best New Product" Award at World Tea Expo

HUNTINGTON BEACH, Calif., June 10, 2014 /PRNewswire/ -- National Iced Tea Month is off to a good start for Takeya® USA, as the company announced today that its Deluxe Iced Tea Beverage System was named "Best New Product – Teaware" by the World Tea Expo. Selected from among thousands of entries, Takeya's Deluxe Iced Tea Beverage System was distinguished for combining healthy lifestyle and convenience with design innovation to make the art of preparing and enjoying fresh-brewed iced tea year-round easier than ever before.

"Takeya is reinventing iced tea by offering people an everyday, healthy alternative to soda and other sugary beverages that can easily be made at home in minutes," said John Lown, president and CEO for Takeya USA. "Our method of freshly brewed and 'immediately chilled' iced tea beverages will change your mind about how you view iced tea as a go-to beverage, so the World Tea Expo's recognition of our Deluxe Iced Tea Beverage System as a complete solution is quite an honor."

The Deluxe Iced Tea Beverage System (MSRP $79.99) uses patented Flash Chill® technology, coupled with pre-measured packets of premium loose leaf teas and beverage-making accessories, to make iced tea quickly and easily. Simply pour your favorite Takeya loose-leaf Iced Tea T-PAC™ into the infuser, fill the Iced Tea Maker halfway with hot water to steep, then top off with ice and shake for 30 seconds. The system includes the following components:

• 2-qt. Iced Tea Maker
• Tea Infuser, Infuser Extender and Infuser Holder
• Fruit Infuser
• Citrus Juicer
• Thermo Jacket
• Iced Tea Variety Pack, including six packets of three of Takeya's proprietary whole-leaf, loose-leaf tea blends—Coconut Vibe, Hibiscus Pomegranate and Tropical Black
• Takeya Iced Tea Reinvented recipe book, featuring a versatile collection of 50 delicious recipes using Takeya loose-leaf iced tea packets for an iced tea beverage for every occasion

The 2014 World Tea Expo's "Best New Product" awards were held in conjunction with the annual World Tea Expo, which took place May 29-31 in Long Beach, Calif. An expert committee comprised of industry peers and retail buyers selected winning entries based on components such as quality and innovation.

For additional information on Takeya products, recipes and iced tea beverages—like Hibiscus & Mint Lemonade or Pear, Lemon & Ginger—please visit www.TakeyaUSA.com.

About Takeya

Takeya® USA was founded by two friends, John Lown, visionary inventor and pioneer of the popular home storage brand, Snapware, and Hiroshi Taketani, CEO of Takeya Japan, who shared a passion for product design and the art of making and enjoying iced tea. Today, Takeya USA, led by CEO Lown, is on a mission to make iced tea cool by enabling anyone to easily create handcrafted, artisan beverages in minutes by offering unique products and more than 50 tasty iced tea beverage recipes. Combining convenience with design innovation, Takeya's unique brew system uses patented Flash Chill® technology, coupled with pre-measured tea packets—perfectly portioned loose-leaf teas—that revolutionize what was once a laborious process, to make delicious iced tea in three simple steps. Additional information, including details surrounding retail availability, can be found online at www.TakeyaUSA.com.

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SOURCE Takeya