CHICAGO, May 24, 2016 /PRNewswire/ -- Often referred to by clients as "the Indiana Jones of recruiters," successful senior executive recruiter, interviewer and special projects advisor Tal Newhart has released The Art of Corporate Warfare: How to Change Your Approach and Kick Ass Every Day, now available via Kindle and in paperback form.
Part history lesson, part strategy textbook and part thriller, the book reads like a John le Carré novel, what with the author invited to a meeting with a mysterious Russian after an afternoon of meandering with a candidate through the old streets of Istanbul, and, after watching an IT candidate blow the engine in a Lamborghini, Newhart expertly crawls into the hacker's mind to see if he's a good fit for a highly confidential Bitcoin job.
"In spending many years in the 'high-end human capital' and project management business, and as a student of military history, I realized early on in my entrepreneurial and recruiting careers that the best senior-level executives often think a lot like history's great generals," says Newhart.
"From Sun Tzu and Genghis Khan to Napoleon, Alexander the Great and beyond, the battle tactics once used by these leaders are easily adapted to the modern business landscape and, what's more, they can be frighteningly effective at marginalizing or even neutralizing a more powerful, more entrenched competitor. I discovered that, armed with a practical knowledge of battle tactics, which your competitor may not have, there's an asymmetry of power that often leaves you holding the 'bigger axe'."
The Art of Corporate Warfare is a collection of newsletters and blog posts Newhart has forwarded to his client base, candidates and friends over the span of 13 years, beginning in 2002 in the wake of Enron and WorldCom. The newsletters were often forwarded by business leaders to their internal contact lists to help their managers compete more effectively in an increasingly competitive and recession-plagued marketplace.
Also included in the book are useful conversations, interviews and experiences that helped Newhart form the ethos of the modern "corporate warrior," a shareholder centric topic on which he has become a fierce advocate. As he himself explains it, "A corporate warrior is an employee whose only goal is to lawfully, and substantially, increase the value of the company that is paying them. That, in a nutshell, is what The Art of Corporate Warfare is all about – a toolkit for corporate warriors looking to win marketplace battles."
The Art of Corporate Warfare: How to Change Your Approach and Kick Ass Every Day is available via Amazon at http://bitly.com/TheCorpWarBook. For more information about Tal Newhart call (312) 952-1777 or visit www.TalNewhart.com and www.linkedin.com/in/talnewhart.
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