Talisma CRM and Fundraising United as Global Brand with Relaunch of Talisma.com

BOCA RATON, Fla., Aug. 10 /PRNewswire/ -- Campus Management Corp. announced today that it has united its Talisma® Constituent Relationship Management (CRM) and Talisma Fundraising (formerly Donor2) software brands with the relaunch of its Website, www.talisma.com.  Reflecting global growth of Talisma products across a variety of higher education institutions, nonprofit organizations and industries, the site provides a single point of access to content specific to the Americas, Asia-Pacific region, Europe, Africa and the Middle East.

"Since our acquisition of Talisma and its higher education business in 2008, Talisma CRM has expanded its position as the leading enterprise-grade CRM in the industry," said Timothy S. Gilbert, Campus Management's chief marketing officer. "By bridging Talisma CRM and our donor and alumni software, the Talisma brand leads the way in this new category of cradle-to-endowment lifetime relationship management."

The new Website, www.talisma.com, marks Campus Management's final step to rebrand its Donor2 advancement and alumni software under the Talisma name, as its software developers combine the popular donor software platform with Talisma CRM.  Both products continue to be available individually, or they can be connected, enabling large or small organizations to manage their contacts and campaigns in more unified ways.  Meanwhile, the two software platforms are being merged into a Services Oriented Architecture (SOA) to enable even more openness and flexibility in future releases.

Foundations, alumni associations and philanthropic organizations accustomed to visiting www.donor2.com will now be diverted to the new Talisma site to access product information, the support and knowledge center, links to social web and community sites, and case studies about other clients in higher education, health care, community services, arts and cultural, and faith-based organizations.

About Campus Management Corp.

More than 1,700 colleges, universities, foundations, and other companies in 17 countries rely upon Campus Management Corp® enterprise software products and services. The CampusVue® Ecosystem embodies the company's vision for an integrated administrative and e-Learning platform that unifies academic delivery, administrative management, and reporting for public, private, and proprietary postsecondary institutions. Campus Management's systems can be delivered on premise, as a hosted solution, or on demand as a Software as a Service (SaaS).

Campus Management's award-winning student information system is used by more than 75 percent of the largest US-based proprietary career and online colleges. Additional offerings include Talisma® CRM and Talisma Fundraising for lifetime relationship management, as well as financial and HR software.  Support services include implementation, training, and integration services. For more information, visit www.campusmanagement.com.

SOURCE Campus Management Corp.