NEW YORK, April 22, 2015 /PRNewswire/ -- Talkwalker, a leading Social Data Intelligence company, today launched IQ Apps, a unique set of social data applications that allows anyone within an organization – from C-Suite to Customer Service – to instantly analyze social data and discover actionable insights with just a few clicks. Based on the years of expertise of Talkwalker's social data intelligence experts and intricate knowledge of real business use cases for social analytics, IQ Apps cuts through the complexity of social data to easily uncover the insights and information that enable organizations to make data-driven business decisions.
"IQ Apps makes finding in-depth social insights faster and more intuitive than ever before," said Talkwalker Americas CEO Todd Grossman. "It is critical for businesses and organizations in all sectors to harness social data in an actionable way that can truly make an impact on their goals and objectives. IQ Apps provides an unrivalled blend of powerful, intelligent technology with years of first-hand client experience at the coalface of the social data industry to answer those needs."
With each App tailored to particular use cases such as crisis communication, social channel analytics and competitive intelligence, IQ Apps provide easy to understand data visualizations that help users save time and view only the metrics that are relevant to their needs. Decision makers can use this instant social intelligence to formulate crisis communications plans, optimize brand strategy and improve the overall reach of online campaigns. Reports can also be sent throughout the enterprise to further spread the value of social data insights.
IQ Apps can be used by businesses in any industry to:
- Track a crisis in real-time and instantly share updates with management and clients
- Understand a brand's social footprint by tracking online and social conversations regarding the brand, product, campaign or management team
- Identify the key influencers that matter in specific industries and measure their brand impact
- Compare and benchmark the performance of owned social channels with competitors
- Get in-depth insights to compare the effectiveness of different hashtags and campaigns
- Find the right keywords for advertising strategy and measure the effectiveness of online campaigns
- Uncover social insights and trends that can be utilized to make informed, data-driven business decisions across different departments
To learn more about Talkwalker and the new IQ Apps, please visit: www.talkwalker.com
Talkwalker (www.talkwalker.com) is the world's leading social data intelligence company. The company has over 50 employees from over 20 countries speaking 19 different languages. Its 1500 servers process 500 million posts from 150 million websites daily. Talkwalker's social data intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages.
Its unique social data intelligence software was selected to be part of the Twitter Certified Product Program in 2014. Talkwalker's cutting edge technology enhances the speed and accuracy of decision-making through real-time listening and multi-faceted analytics.
Talkwalker empower brands and agencies to make data-driven decisions which result in more productivity and profit. The Talkwalker social data intelligence platform is used by over 500 clients around the world, including Volkswagen, Benetton, KPMG and communications specialists such as Publicis, Ogilvy and Weber Shandwick.