Tamar Appointed by Izabel for Fashion-Focused Social Media Campaign

LONDON, August 8, 2012 /PRNewswire/ --

Popular fashion brand Izabel has selected Tamar to handle their Social Media campaign, with the aim of establishing them as a fashion authority in the digital landscape. In a move which capitalises on Tamar's wide experience in the fashion sector, Tamar will be utilising their vast network of influencers and social communities to help Izabel stand out in the aggressive and competitive world of affordable fashion.

Working with both their Facebook community and a wider network of fashion authorities, Izabel will be creating engaging social campaigns which will highlight their broad range and competitive prices.

'Izabel London is a great label for Tamar to be working with and one of the fastest growing fashion brands in the UK' said Tanya Goodin, CEO of Tamar. 'We're really encouraged to see that Izabel are fresh-thinking and have put social media as a priority over more traditional channels'.

Notes to Editors

About Tamar
Tamar, the UK's award-winning social and search agency, combines extensive expertise in natural search engine optimisation combined with social media to generate more online sales for businesses. This results-focused delivery of campaigns is achieved through expertise in social media, search and mobile. Tamar specialises in working with major retail, non-profit and financial services brands. Its extensive, high-profile client base includes Peugeot, Halfords, Which?, The Arcadia Group, The Prince's Trust, sk:n , Boohoo.com, and Citi Group.

About Izabel

Izabel London is one of the fastest growing brands in the UK. In less than 2 years Izabel has grown to being stocked in over 600 locations across the UK and Ireland. This incredible rise has been powered by having a massive range of fashionable styles at attractive prices.

Izabel is now in many well-known department stores and retail chains, such as Dorothy Perkins, Debenhams and House of Fraser, to name just a few, and in every location it is one of the best-sellers. With a minimum of 50 new arrivals every week, Izabel's styles will appeal to all customers.

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SOURCE Tamar