NEW YORK, April 23, 2012 /PRNewswire/ -- Tanda, a pioneer in energy-based, home-use beauty devices, announces their partnership with TV's hottest dancing star, Kym Johnson, for the launch of a nationwide direct response campaign.The professional dancer will appear in the Tanda Pearl "Celebrity Smile Secrets" campaign launching now in top U.S. markets. By teaming up with Kym Johnson for this launch, the brand plans to generate excitement for the new technology, also tapping into a new distribution channel for the brand.
"I'm happy to share my experience about Tanda Pearl because it really works for me and I don't have to worry about my smile anymore," says celebrity dancer Kym Johnson. "As a dancer, I need to be camera-ready all the time and Tanda Pearl offers a simple solution that fits perfectly into my busy lifestyle and helps me feel more confident when I'm smiling. It's like having insurance for my pearly whites!"
The long-form infomercial advises consumers about the clinically proven benefits of Tanda Pearl and the importance of a healthy, white smile. With noteworthy testimonials from Tanda Pearl users and testaments from a panel of industry experts on Tanda Pearl's innovative technology and remarkable results, this infomercial aims to educate and excite consumers about this new advancement in whitening. Kym Johnson is joined by leading experts in their respective fields such as Dr. Rene Dell'Acqua, top cosmetic dentist, Kanani Masterson, 3-time recruiter of the year and Michael Maron, the Hollywood image maker, to share why Tanda Pearl is the must-have teeth whitening system to offer consumers professional whitening results at-home.
"We are thrilled to have Kym Johnson and the extraordinary panel of experts on board with Tanda Pearl as the brand moves into a new territory," says Fabian Tenenbaum, CEO of Syneron Beauty, the maker of Tanda branded products. "We now have the opportunity to speak directly to our consumers, highlighting the revolutionary technology behind Tanda Pearl and the remarkable results that can be achieved using this system."
Tanda Pearl™ is the only at-home teeth whitening device to utilize a patented ionic technology, providing visible results after five minutes and professionally whiter teeth after only five days. With short five-minute treatments, the Tanda Pearl Ionic Whitening Gel removes stains on the surface of the teeth and those deeply embedded in the enamel. Enamel-safe, sensitivity-free and easy to use, Tanda Pearl is the only system to use a double-biting, hands-free mouth tray that treats the top and bottom, front, back and in between the teeth for a 360 degree total whitening solution.
ABOUT SYNERON BEAUTY: The TANDA brand is part of Syneron Beauty, a wholly owned subsidiary of Syneron Medical Ltd., the global leader in professional aesthetic devices. The company is dedicated to the development of innovative technology and high performance beauty solutions, empowering users with professional level aesthetic solutions for at-home use.