Tanduay Rum Signs First NBA Arena Partnership With Barclays Center And The Brooklyn Nets
Alliance Includes Presenting Sponsorship of Venue's 40/40 Club & Restaurant
--Post-Game Party on Sunday, March 12 to Tip-Off New Partnership--
NEW YORK, March 7, 2017 /PRNewswire/ -- Tanduay Rum has partnered with Barclays Center and the Brooklyn Nets for the brand's first-ever alliance with an NBA arena and team.
The partnership will designate Tanduay Rum as the official rum of Barclays Center and the Brooklyn Nets, as well as the presenting sponsor of the venue's 40/40 CLUB & Restaurant. Additionally, Tanduay Rum will be an associate sponsor of the arena's BROOKLYN SHOW™ platform, and will have a variety of signage integrated throughout the venue. The arena will also feature signature Asian-inspired Tanduay cocktails crafted by top New York mixologists.
"We are excited to partner with Tanduay Rum as Barclays Center and the Brooklyn Nets continue to go global," said Brett Yormark, CEO of Brooklyn Sports & Entertainment. "Partnering with Tanduay is a valuable opportunity to welcome an emerging international business into our arena that will enhance the overall experience of our fans."
To tip-off the partnership, Tanduay will host a post-game party and concert in Barclays Center's 40/40 CLUB & Restaurant presented by Tanduay on Sunday, March 12 following the Nets vs. Knicks game, which will be attended by celebrity influencers across the sports and entertainment industries.
"Tanduay is very proud to be part of this historic partnership, the first of its kind for a Filipino company," says Lucio Tan, Jr., President of Tanduay. "Like Brooklyn, Tanduay shares a unique spirit and dynamic character that is anything but ordinary. Tanduay and Brooklyn are a natural fit, and we look forward to building our legacy together."
Tanduay Rum is known as one of the largest, most decorated international spirit brands in the world today. Produced in the Philippines, Tanduay Rum is made with some of the finest sugarcane in the world, and is renowned for its premium quality and authentic character.
ABOUT TANDUAY RUM
Founded in the Philippines in 1854, Tanduay is the 2nd largest rum producer in the world, manufacturing over 18 million cases in 2016. Tanduay has garnered a multitude of international accolades for its high quality rums, which have been perfected through a tradition of masterful blending established over 160 years ago. Tanduay Rum is now available in the U.S. in two varieties, Tanduay Silver and Tanduay Gold. The rums are produced by Tanduay Distillers, Inc., a wholly owned and operated division of the LT Group.
For additional information, visit www.TanduayUSA.com.
ABOUT BROOKLYN SPORTS & ENTERTAINMENT
Brooklyn Sports & Entertainment (BSE) develops and operates state-of-the-art venues and manages premier sports franchises, delivering dynamic content and experiences for audiences. BSE oversees programming, marketing, sales, and operations for Barclays Center and Nassau Veterans Memorial Coliseum Presented By New York Community Bank, and manages and controls the NBA's Brooklyn Nets and its Development League team, the Long Island Nets, as well as the business operations of the NHL's New York Islanders.
Barclays Center, which opened on September 28, 2012, offers 17,732 seats for basketball, 15,795 for hockey, and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by American Express.
The New Coliseum Presented By NYCB, scheduled to reopen April 5, 2017 after extensive renovation, will offer 13,000 seats for hockey, 13,500 for basketball, and 14,500 for standard concert configurations, with the ability to flex up. The bowl will have a theater seating option for 4,000 guests. With a focus on emerging businesses, BSE identifies and creates alliances, strategic partners and other business opportunities to ensure the success of its assets.
For additional information, please visit Brooklynse.com.
SOURCE Tanduay Distillers, Inc.
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