NEW YORK, Nov. 28, 2016 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed data science and analytics veteran Igor Elbert as vice president of data science. Elbert reports to Dag Liodden, Tapad co-founder and CTO.
In his new role, Elbert is responsible for leading Tapad's robust data science team. He brings a wealth of experience in implementing strategies for the effective use of data. Elbert will apply advanced machine learning and graph techniques for the continued enhancement of Tapad's Device Graph™, analytics and programmatic ad buying optimization.
Elbert joins the Tapad team with more than two decades of software engineering and data science experience. Most recently, he handled predictive analytics and data mining at Gilt Groupe. Prior to that, he served as vice president, quantitative analytics at Barnes and Noble. Additionally, he has held a variety of software development and consulting positions, including working at Teradata and Salomon Brothers.
"Igor has the rare combination of creative and analytical skills, making him a superior choice to lead the Tapad data science team," said Liodden. "He is a welcome addition to Team Tapad."
About Tapad Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, acquired by Telenor Group in 2016. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." Among Tapad's numerous awards: TNCNet's Tech Culture 2016, EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.