NEW YORK, June 13, 2016 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Kelley Gibson as vice president, sales (self-service), a newly created position at Tapad. In her new role, Gibson will be responsible for sales of Tapad's Self-Service offerings, as well as media business.
Unify, Tapad's proprietary Self-Service platform, is used by brands and agencies to achieve workflow efficiencies, cost savings and to improve audience targeting. Unify allows marketers greater transparency and control around where their advertising is served and the tactics employed to drive performance. Additionally, marketers can verify their campaigns' cross-screen success by employing detailed and customized reporting tailored to their business.
Joining Tapad's Unify team with over a decade of industry experience, Gibson was most recently director of strategic accounts at RadiumOne, assisting in the launch of platform products. Prior to RadiumOne, Gibson served as regional vice president of sales at Turn, a digital advertising and marketing insights company. Gibson reports to Tapad's Senior Vice President of Global Sales Jim Clark.
"Kelley joins the Tapad team with outstanding industry experience, as well as a singular perspective on Tapad's self-service business, which allows marketers to execute campaigns at scale with demonstrable performance," said Clark. "Kelley's strong industry background is a great addition to the Tapad team and we know she will be an asset to marketers looking for better cross-screen engagement and performance reporting tools."
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." Among Tapad's numerous awards: EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
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SOURCE Tapad Inc.