Tapad Receives Prestigious Frost & Sullivan 2013 Best Practices Award For Cross-Screen Technology

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- Growth strategy firm Frost & Sullivan announced today that Tapad, the leader in cross-device marketing technology, is the recipient of the prestigious Frost & Sullivan 2013 Best Practices Award for Global Customer Value Leadership.

(Photo:  http://photos.prnewswire.com/prnh/20131112/NY14736) 

The award is presented by Frost & Sullivan each year to the company that has demonstrated excellence in proactively creating value for its customers by developing products or services that lead to improved customer retention and, ultimately, customer-base expansion. 

Founded in 2010, Tapad has quickly grown a highly innovative business that facilitates unified marketing to consumers across all of their related devices, including smartphones, tablets, computers and connected TVs. The company also leads the industry in consumer privacy protocols, including fully integrated transparency and opt-out tools, while remaining blind to all Personally Identifiable Information (PII). Today, Tapad's technology is employed by more than 160 Fortune 500 brands.

"We're extremely proud to have our technology recognized by prestigious Frost & Sullivan analysts," Tapad CEO and founder Are Traasdahl said. "Tapad identified a critical need for marketers -- the ability to speak to customers, not their devices. We give them a unified view of a customer and the devices they use, making their messaging more relevant, fluid and impactful. When coupled with our advanced privacy safe measures, the result is a major win-win."

"With an aim to address the persistent challenge of reaching the same potential customers with relevant messages across multiple screens, Tapad has established a significant position for itself in the global cross-device marketing technology space within a relatively short period of time," said Frost & Sullivan Senior Research Analyst Nandini Ghosh. "Considering its excellent performance, Frost & Sullivan expects Tapad to further expand its presence and strengthen its position in the global market in the coming years."

About Tapad
Tapad Inc., is a marketing technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade" (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

CONTACT:
Cathy Halgas Nevins
Tapad
cathy.nevins(at)tapad.com

SOURCE Tapad Inc.