TapFwd Partners with LiveRamp to Bring Offline Data to Mobile Marketers
TapFwd's Mobile-First DMP Now Encompasses 70 Billion Data Points Covering 500 Million+ Mobile Devices
20 Apr, 2016, 08:30 ET
SAN FRANCISCO, April 20, 2016 /PRNewswire/ -- TapFwd, the premier mobile-first data management platform, today announced a partnership with LiveRamp, the leading provider of data connectivity and onboarding services. This partnership brings offline data to TapFwd's mobile-first DMP, making it possible for marketers to improve mobile ad targeting with holistic people-based data.
"Partnering with LiveRamp accelerates our mission of making data accessible to mobile marketers," said Alex Wasserman, co-founder and CEO of TapFwd. "Through LiveRamp's data onboarding service, we've brought previously unavailable offline data into our mobile-first DMP, expanding coverage of consumer-level attributes and further empowering marketers to run highly targeted mobile campaigns."
With the addition of anonymized offline third-party data through LiveRamp, TapFwd's mobile-first DMP now encompasses 70 billion data points from offline, online, and mobile sources, covering over 500 million mobile devices. Traditionally, marketers knew little about mobile users aside from latitude and longitude, operating system, and app usage. TapFwd offers mobile marketers a wealth of data, ranging from demographics and brand affinity indicators to in-store purchase propensities.
"We believe consumers and brands both benefit from a people-based approach to ad targeting," said Travis May, President and GM of LiveRamp. "Our partnership with TapFwd brings actionable and rich data to today's mobile marketers, powering campaigns that deliver great experiences to consumers every time."
Below are a few of the data sources TapFwd ingests through the LiveRamp integration:
- V12: over 5 billion consumer, business, automotive, and online data points
- Netwise: B2B data, including company name and job title
- LBDigital: demographic and offline purchase data categories
To learn more about TapFwd, please visit: http://tapfwd.com.
TapFwd makes data accessible to mobile marketers. As the premier mobile-first DMP, TapFwd combines offline, online, and mobile data, allowing mobile marketers to unify disparate datasets, analyze customer segments, and build targeted mobile audiences. Founded in 2014, TapFwd has gathered 70 billion data points on over 500 million mobile devices, helping brands big and small make data-driven decisions in mobile. For more information, visit http://tapfwd.com.
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.
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