BOULDER, Colo., Jan. 29, 2015 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leading influencer marketing platform serving consumer brands and agencies, announced today its partnership with Blogalicious, a national network of multi-cultural online influencers (www.beblogalicious.com). The partnership adds Latino, African-American, and Asian-American content creators on blogs, Facebook, Twitter, Instagram, Vine and other social platforms, to the TapInfluence influencer marketplace.
Marketers for the Consumer Packaged Goods industry are turning to online influencers, who have more sway with consumers, to help reach a culturally diverse audience. Influencers have a distinct advantage that brands do not, including large communities of followers, trust from consumers, authentic personal experience, and expertise on a variety of social networks. Social content influencers are effective at starting, sharing and spreading conversations online, which is incredibly valuable to consumer brands. They create a variety of sponsored content like blog posts, videos, custom recipes, expert advice, and authentic product recommendations. They also help brands create buzz for events, product launches, and social media campaigns.
"TapInfluence is committed to building strong emotional connections through social media," said Stacey Ferguson, co-founder of Blogalicious. "The multi-cultural blog and social influencer space is growing rapidly and we are excited to join forces. Having our influencers as part of the TapInfluence marketplace is win-win for everyone. With this new partnership, brands gain access to ethnically diverse, professional digital creators to help them scale content creation and distribution and in turn, influencers earn income for their work."
The Blogalicious influencer network includes more than 700 women, millennials, parents and boomers who specialize in creating digital social content in a variety of categories such as lifestyle, parenting, fashion, and travel. Consumer brands can now instantly search, connect, and collaborate with these market influencers to help scale content reach and distribution to niche ethnic audiences.
"This partnership was formed to serve the growing need by brand marketers for a more authentic way to connect with an increasingly diverse, yet under-served, audience," said Holly Hamann, co-founder and CMO of TapInfluence. "Multi-cultural marketing is more than just translating copy into another language. It can be a challenge for brands to truly connect with diverse demographics because of language barriers or cultural nuances. Partnering with trusted influencers who represent those demographics helps marketers share their message in a meaningful way."
TapInfluence gives marketers access to social content influencers to create and share interesting or valuable information with the niche audiences that follow them. They might be bloggers with large readerships, or socially savvy consumers with loyal followers on Facebook, Twitter, YouTube, Vine or Pinterest. Influencers typically focus on a particular area like food, parenting, fitness, fashion, entertainment or technology. Brands work with online influencers to generate authentic conversations that are aligned with the brand's messaging. These conversations consist of original content, which is then amplified by their readers who share on social media, leading to increased brand engagement and meaningful conversations that are useful for consumers.
Consumer brands powering multi-cultural influencer marketing programs via the TapInfluence marketplace include: Sears, Mary Kay, Walgreens, and Capital Records/Mary J Blige (in partnership with One2One Network).
Blogalicious, founded in 2009, is the premier multi-cultural digital media community celebrating diversity in social media. By offering marketing, educational, networking and social opportunities geared towards women of all backgrounds, Blogalicious serves to uplift and advance its community of over 2,000 members in their digital endeavors, and connect them with lifestyle consumer brands. Under the Blogalicious umbrella are several unique efforts, all dedicated to fostering diversity - both of ethnicity and thought - in social media, including the bLink Marketing Network; the #BeUplifted and #ShopTalk social media chat series; and the Blogalicious Weekend Conference, which generates upwards of 100M media impressions yearly. Blogalicious is curated by Stacey Ferguson, a social media visionary, community leader, media personality and attorney. Learn more at http://BeBlogalicious.com
TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of online influencer marketing programs. Marketers use TapInfluence to identify and partners with digital influencers to help scale the creation and distribution of social content. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The platform provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include Microsoft, Proctor & Gamble, Burt's Bees, Seventh Generation, Kraft, RedBox, and others. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Connect with the company @TapInfluence and Facebook.com/TapInfluence.
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