TapInfluence And Sensei Marketing's Sam Fiorella To Discuss The Business Of Influencer Marketing During Webinar

Who:

Jennifer Beaupre

VP of Marketing

TapInfluence

(http://bit.ly/ZVJ0sr)

Beaupre is the VP of marketing at TapInfluence, a leading software platform company that automates all aspects of an influencer marketing campaign. Find her on twitter: @jenbeaupre

Sam Fiorella

Partner

Sensei Marketing

(www.senseimarketing.com)

Fiorella is a partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Find him on Twitter: @samfiorella

What:

Webinar: The Business of Influence Marketing with Sam Fiorella

Influence marketing is transitioning from "nice-to-have" into a powerful social media marketing strategy for brands and agencies alike. Fiorella will share a blueprint for influence marketing that expands beyond brand awareness and into sales acquisition and customer life time value measurement, based on his book with co-author, Danny Brown. He and Beaupre will provide a comprehensive overview of successful influence marketing campaigns and how they are driving increasing value for marketers.

After this session, attendees will be able to:

•

Recognize a prospects place in the purchase life cycle right now

•

Clarify how consumers move from brand preference to purchase

•

Identify key micro-influencers who impact decisions at every stage

•

Gain insight into the context of online relationships

•

Recognize situational factors that derail social media brand recommendations

•

Understand social influence scoring models and overcome limitations

•

Re-engineer and predict influence paths to generate measurable action

•

Master the "4 Ms" of influence marketing: make, manage, monitor, measure

Where:

Register Here: http://pages.tapinfluence.com/InfluenceMarketingANewModelforRevenueGrowth.html

When:

Thurs., May 23 at 11 a.m. MDT (1 p.m. EDT)

Share:

Join #TapInfluence @jenbeaupre and author @samfiorella for #influencermarketing webinar http://pages.tapinfluence.com/InfluenceMarketingANewModelforRevenueGrowth.html

Info:

If you have any questions, or wish to speak with the speakers please contact:

Christie Denniston, APR

Catapult PR-IR

Office: 303-581-7760 ext. 13

Mobile: 303-827-5164

Email: ([email protected])

Twitter: @prhightech