TapInfluence And Sensei Marketing's Sam Fiorella To Discuss The Business Of Influencer Marketing During Webinar

Webinar to offer key strategies that will help brands tap bloggers and online influencers to scale social media marketing programs

News provided by

TapInfluence

May 20, 2013, 09:05 ET

BOULDER, Colo., May 20, 2013 /PRNewswire/ --

Who:	Jennifer Beaupre
	VP of Marketing
	TapInfluence
	(http://bit.ly/ZVJ0sr)

	Beaupre is the VP of marketing at TapInfluence, a leading software platform company that automates all aspects of an influencer marketing campaign. Find her on twitter: @jenbeaupre

	Sam Fiorella
	Partner
	Sensei Marketing
	(www.senseimarketing.com)

	Fiorella is a partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Find him on Twitter: @samfiorella

What:	Webinar: The Business of Influence Marketing with Sam Fiorella

	Influence marketing is transitioning from "nice-to-have" into a powerful social media marketing strategy for brands and agencies alike. Fiorella will share a blueprint for influence marketing that expands beyond brand awareness and into sales acquisition and customer life time value measurement, based on his book with co-author, Danny Brown. He and Beaupre will provide a comprehensive overview of successful influence marketing campaigns and how they are driving increasing value for marketers.

	After this session, attendees will be able to:
	•	Recognize a prospects place in the purchase life cycle right now
	•	Clarify how consumers move from brand preference to purchase
	•	Identify key micro-influencers who impact decisions at every stage
	•	Gain insight into the context of online relationships
	•	Recognize situational factors that derail social media brand recommendations
	•	Understand social influence scoring models and overcome limitations
	•	Re-engineer and predict influence paths to generate measurable action
	•	Master the "4 Ms" of influence marketing: make, manage, monitor, measure

Where:	Register Here: http://pages.tapinfluence.com/InfluenceMarketingANewModelforRevenueGrowth.html

When:	Thurs., May 23 at 11 a.m. MDT (1 p.m. EDT)

Share:	Join #TapInfluence @jenbeaupre and author @samfiorella for #influencermarketing webinar http://pages.tapinfluence.com/InfluenceMarketingANewModelforRevenueGrowth.html

Info:	If you have any questions, or wish to speak with the speakers please contact:

	Christie Denniston, APR
	Catapult PR-IR
	Office: 303-581-7760 ext. 13
	Mobile: 303-827-5164
	Email: ([email protected])
	Twitter: @prhightech