Tapjoy® and Screen Media Ventures Unveil PopcornflixGOLD™, First-Ever Free-To-Use Content App

SAN FRANCISCO, April 15, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, and Popcornflix™, the feature film movie streaming platform owned and operated by Screen Media Ventures, LLC (screenmedia.net), today announced availability of PopcornflixGOLD™, the first-ever free-to-use, feature length film content app for Android, making more than 400 high-quality movies available on a free-to-use model for the first time.

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Starting today, users can download PopcornflixGOLD at Google Play™ and earn virtual rewards—called "FlixPoints™"—by engaging with the in-app advertising of their choice from the Tapjoy Marketplace. In turn, users spend their "FlixPoints™" within the app to watch feature length movies with big stars across all genres.

"This is a game-changing experience that we are excited to lead with PopcornflixGOLD, one of the leading movie streaming sites," said Tom Sipple, Vice President of Sales at Tapjoy. "We have long believed that the Tapjoy Mobile Value Exchange model that has worked so well for games translates well to premium content like movies."

"The development of this unique app with Tapjoy and Popcornflix is a first," said Gary Delfiner, President of Screen Media Digital, a division of Screen Media Ventures, LLC. "Combining high-quality feature films within a free-to-use model will kickstart a new development in how the viewer can access movies!"

PopcornflixGOLD™ allows film fans to search movies by genre, actor or director, select from the latest in new arrivals, choose from the site's most popular films or browse all of the movies. Films on PopcornflixGOLD™ feature work from some of Hollywood's most popular actors, including Brad Pitt, Kristen Stewart, Naomi Watts, Meryl Streep, Ryan Reynolds, Alec Baldwin, and many more. Each month PopcornflixGOLD™ will add an additional 30-40 movies.

PopcornflixGOLD™ was developed by Curious Brain, Screen Media Ventures, LLC, and Tapjoy.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy empowers users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

About Screen Media Ventures
Screen Media Ventures, LLC, founded in 1999, is the largest independent distributor of motion pictures to the worldwide television market. The company is one of the leading motion picture distributors of theatrical, home video, digital and television both in the U.S. and internationally. With over 2000 movies, Screen Media has one of the largest independently owned film libraries in the motion picture industry. Popcornflix and PopcornflixGOLD are wholly owned and operated by Screen Media Ventures, LLC.

© 2010 Popcornflix™ and PopcornflixGOLD™ and Flixpoints™are trademarks of Screen Media Ventures, LLC. All Rights Reserved.

About Curious Brain
Curious Brain, founded in 2009, creates apps for companies and entrepreneurs.  The company specializes in user experience, software architecture, agile product development, game and character design, and the iOS and Android systems to a wide array of projects and industries. http://www.curiousbrain.com

SOURCE Tapjoy, Inc.