Tapjoy Appoints Patrick Seybold as Vice President of Global Communications and Marketing Partnerships

Former Sony Computer Entertainment America executive joins leading mobile publishing platform

Sep 10, 2012, 09:00 ET from Tapjoy, Inc.

SAN FRANCISCO, Sept. 10, 2012 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, is pleased to announce the appointment of Patrick Seybold as vice president of global communications and marketing partnerships.

(Photo: http://photos.prnewswire.com/prnh/20120910/SF70966)

(Logo: http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

"Patrick is a seasoned professional and an ideal fit to help lead Tapjoy's global communications team," said Mihir Shah, CEO of Tapjoy. "He offers a unique perspective within this space and brings with him a proven track record of developing strategies that will strengthen Tapjoy's position as a leader in the mobile industry."

Seybold is responsible for implementing and overseeing Tapjoy's global communications program and the company's consumer media strategy, social media activities and marketing partnerships.

Seybold brings more than a decade of broad experience serving in a variety of leadership roles at Sony Computer Entertainment and Sony Network Entertainment, spanning product and corporate communications as well as strategic partnerships and alliances for the PlayStation brand in North America. He led the award-winning social media team at PlayStation and directed top-level outbound communication strategy and helped drive global communication planning for the brand.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 800 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 70,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc.All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.