Tapjoy Appoints Peter Dille as Chief Marketing Officer
Former PlayStation marketing chief joins mobile advertising leader
SAN FRANCISCO, Sept. 7, 2011 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading independent mobile advertising network, announced today the addition of Peter Dille as Chief Marketing Officer. Dille joins other recent hires such as Chief Financial Officer Al Wood and Vice President and General Manager, Asia-Pacific, Larry Berkin as recent additions to the company's executive staff.
Dille will be responsible for enhancing Tapjoy's position as the leading mobile advertising and app distribution network and to position the Tapjoy brand with the more than 250 million consumers it helps serve.
"It's an extremely exciting time to be joining the Tapjoy team as it continues to earn its leadership position within the mobile advertising space and prepares to launch some very innovative solutions for mobile users, advertisers and app developers," said Dille. "The mobile space is poised for continued hyper growth, and I'm looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network's incredible reach with consumers."
Dille joins Tapjoy having most recently served as Sony Computer Entertainment America's Senior Vice President of Marketing and PlayStation Network. At Sony, Dille was responsible for all PlayStation marketing efforts in North America and also managed the operations of the PlayStation Network, Sony's online gaming and entertainment network.
"Peter has proven operating chops in the interactive entertainment industry and we are absolutely thrilled to bring Peter's depth of experience to the Tapjoy team as we continue our rapid expansion," said Mihir Shah, President and CEO of Tapjoy. "Peter's success with gamers and networked communities, and his dedication to providing the highest quality user experiences, will serve us tremendously as we continue to grow our service offerings, expand into new markets, and build the Tapjoy brand throughout the world."
Previously, Dille was the Senior Vice President of Worldwide Marketing for THQ, a publicly traded global interactive software provider, where he was responsible for overseeing the company's global brand management strategy and product planning. He also served as Senior Director of Product Marketing for Sony Computer Entertainment America and was a key executive in the launch of the original PlayStation console in 1995.
About Tapjoy
Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy ad marketplace spans over 10,000 applications and 250 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1 million advertising completions per day to applications developers and advertisers. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.
SOURCE Tapjoy, Inc.
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