Tapjoy Expands Board of Directors

SAN FRANCISCO, Dec. 8, 2011 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a value exchange mobile ad network, today announced that Steve Wadsworth, former President of Disney Interactive Media Group, and Robert Callahan, Special Advisor of General Atlantic LLC, have joined the company's board of directors.

"Steve and Robert collectively bring a wealth of experience and insight into how to build high-growth businesses and navigate emerging markets," said Mihir Shah, President and CEO of Tapjoy. "Their role in helping guide Tapjoy's growth will be invaluable as we continue to build our brand and help shape the mobile app landscape."

Steve Wadsworth has been an influential senior executive and leader in the Internet and interactive digital media industry since 1995. Wadsworth spent 17 years at The Walt Disney Company. During his tenure, Steve led the company's global creation and delivery of entertainment and lifestyle content across digital and interactive media platforms, including mobile devices, Internet, video game consoles, and social media platforms.

"Tapjoy is extremely well positioned in this large, high-growth market," said Steve Wadsworth. "I'm impressed with what the Tapjoy team has managed to achieve to date, but even more so with what they have planned over the coming months and years. I'm excited to help the company achieve its goals."

Robert Callahan serves as a Special Advisor at General Atlantic LLC, focusing on investments in the media and consumer sectors. Callahan previously served as Chairman and CEO at Ziff Davis Holdings Inc., where he spent six years guiding the successful digital growth of the company. Before that, Callahan spent 20 years in broadcast and publishing at Capital Cities/ABC/The Walt Disney Company, most recently as the President at ABC Broadcast Group, which includes the ABC TV Network, ABC owned TV Stations and the ABC Radio Network and owned Stations. He has also served on numerous Boards including: Network Solutions, Inc as Chairman, Webloyalty.com, Ziff Davis Holdings Inc, College TV Network, Education Corporation of America, National Parks Conservation Association, The Gateway School, United Hospital and the National Association of Broadcasters.

"Tapjoy has emerged as a clear leader in the world of mobile app discovery and mobile advertising," said Robert Callahan. "The company continues to roll out innovative solutions for both the industry and for consumers. I look forward to working with this talented management team and the Board of Directors."

Along with Wadsworth and Callahan, Tapjoy's current board members include:

• Michael Banks of D.E. Shaw Ventures
• Mark Leschly of Rho Ventures
• Doug Pepper of InterWest Partners
• Paul Santinelli of North Bridge Venture Partners
• Mihir Shah of Tapjoy.

About Tapjoy

Tapjoy is a value exchange mobile ad network whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content.  Tapjoy helps unlock mobile joy by empowering more than 280 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps.  Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, London and Tokyo. For more information, please visit www.tapjoy.com.

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Media Contact:
Colin Crook
Voce Communications
1-650-269-5235
[email protected]
Twitter: @colincrook

SOURCE Tapjoy, Inc.