Tapjoy Hires Industry Veteran Rob Dyer as Senior Vice President Developer Relations

Former Head of Partner Publishing at Zynga and PlayStation joins experienced leadership team at Tapjoy

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Jul 08, 2014, 08:15 ET

SAN FRANCISCO, July 8, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, today announced the hiring of Rob Dyer as its Senior Vice President of Developer Relations. Dyer, most recently the head of publishing at Zynga, will start immediately.

Rob Dyer Joins Tapjoy as Senior Vice President Developer Relations (PRNewsFoto/Tapjoy, Inc.)

"We're incredibly excited to have Rob Dyer join the Tapjoy team as our SVP Developer Relations," said Steve Wadsworth, President and CEO, Tapjoy. "Bringing in someone of Rob's caliber and diverse experience adds yet another well-versed industry veteran to our executive leadership team. Rob's experience with both publishing and platform companies will have a significant impact on how we continue to drive value for our clients and partners."

Dyer has been an influential senior executive and leader in the gaming industry since 1991, and most recently was the head of partner publishing for Zynga, a leading developer of the world's most popular social games. Prior to Zynga, Dyer spent four years at PlayStation, where he was the Senior Vice President of Publisher Relations, overseeing all third-party content and publisher account management on the PlayStation platforms. His team was responsible for the relationships with major entertainment and gaming companies in the sector. Dyer also previously held positions as President and CEO of Crave Entertainment Group and President of both well-known gaming companies Eidos Interactive and Crystal Dynamics.

"As a unique and compelling leader in the ad-tech space, Tapjoy partners with the very best and most dynamic app developers in mobile," Dyer said. "I'm most excited about embracing the incredible new challenges and opportunities within this constantly evolving space, and to help the Tapjoy leadership execute our vision and strategy of creating the most value for our partners."

Dyer earned his bachelor degree at Washington University and his graduate degree in accounting and finance at the London School of Economics.

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 450MM (December, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.