Tapjoy Partners with Kabam to Bring Value Exchange Model to Millions of Kabam Players

Hits like Kingdoms of Camelot Strengthen Tapjoy's iOS network

Jun 14, 2012, 10:00 ET from Tapjoy, Inc.

SAN FRANCISCO, June 14, 2012 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced a partnership with Kabam (www.kabam.com), a leader in massively multi-player online and mobile games. Kabam's leading iOS hit, Kingdoms of Camelot, is now available on the Tapjoy network, where players can earn GEMS for free by engaging with Tapjoy advertisers and marketing actions. Kabam's Kingdoms of Camelot went live on iOS in early 2012 and has been the top grossing app on iOS for several weeks since April.

"Kabam is a leader in mobile gaming and we're thrilled to announce this exciting addition to the Tapjoy network," said Mihir Shah, president and CEO at Tapjoy. "The partnership not only adds millions of users to our network but extends the reach for our advertisers to a very large, and highly engaged, iOS audience."

"Kabam's players and fans have asked for ways to earn virtual rewards in our games,  said Chris Pitz, director of mobile marketing at Kabam. "At the same time, Kabam looks for ways to increase its revenue.  Tapjoy provides a win-win – free content for consumers and additional revenue for developers.

More and more free-to-play publishers are realizing the potential of Tapjoy's Mobile Value Exchange model. Since the beginning of 2012, Tapjoy's DAUs on iOS have more than doubled and top iOS publishers are experiencing increased growth and revenue as a result of partnering with Tapjoy.

"We're seeing strong continued growth on iOS," said Christine Lee, VP and GM Partner Relations at Tapjoy. "Tapjoy drives nearly one million conversions per day across our network and notwithstanding the healthy growth of our Android business, the majority conversions are still being driven by iOS users. Kabam and other publishers are eager to join the Tapjoy ecosystem because it has a proven ability to drive great earning potential and high user engagement."

Tapjoy is a popular choice among mobile players, as evidenced by Kabam's user base who specifically requested that the Tapjoy service be added to their apps. Players chose Tapjoy because it creates a value exchange where the consumer sees the advertiser as providing value – as opposed to being disruptive – to their experience within the app.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 600 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors, including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.