SAN FRANCISCO, Sept. 24, 2015 /PRNewswire/ -- Tapjoy, a leading mobile marketing automation and monetization platform, today announced that Matthew Service has been promoted to the dual role of Chief Operating Officer and Chief Financial Officer. Previously Tapjoy's CFO, Service will continue to oversee Tapjoy's global Human Resources, Customer Service, Ad Operations, and IT departments as well as its Finance and Accounting departments. Service's promotion is effective immediately and he will continue reporting to Steve Wadsworth, Tapjoy's President and CEO.
"Matt's experience has helped drive Tapjoy's superior business execution and operational sophistication. He was also instrumental in our recent acquisition of 5Rocks, and his passion for our business has contributed significantly to the success of our company," said Wadsworth. "Matt has provided leadership and guidance across multiple disciplines at Tapjoy, and keeping key operational functions under Matt will ensure Tapjoy remains on a path to deliver continued improvements to our business and benefits to our advertiser and developer partners."
"I look forward to continuing our strong record of financial and operational management and executing on our long-term strategic plan," said Service. "Looking ahead, Tapjoy's potential for continued growth has never been stronger, and I am excited to continue to work with our team to drive improved efficiency and results."
Service previously held Chief Operating Officer and Chief Financial Officer titles at blinkx plc managing all aspects of the publically listed online video search and advertising company.
Tapjoy's goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 530 million monthly active users (June, 2015). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
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