Tapjoy's Network Surpasses 10,000 Mobile Applications, Adds Games From OMGPOP, Moblyng, Craneballs Studios, Game Circus, Spry Fox, Others

Leading Android and iOS app developers integrate Tapjoy's ad-funded payment platform

Aug 16, 2011, 09:00 ET from Tapjoy, Inc.

SAN FRANCISCO, Aug. 16, 2011 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading independent mobile app network, announced partnerships today with several top iOS and Android application developers, bringing the number of apps using Tapjoy to provide users with safe, consumer-friendly ad-funded payment options to more than 10,000.

OMGPOP, Moblyng, Craneballs Studios, Game Circus and Spry Fox are among the developers recently integrating Tapjoy into their apps. Tapjoy's turnkey mobile advertising platform empowers consumers to earn in-app virtual goods or currency in exchange for completing simple tasks such as installing applications, watching videos, signing up for targeted services or participating in other ads from trusted brands and app developers.

"Free-to-play titles are driving user experience and engagement in mobile, and we are honored to partner with so many of the best and fastest growing developers leading this charge," said Mihir Shah, president and CEO of Tapjoy. "Our developers tell us that nearly one-third of their total revenue comes from our platform, which speaks to the tremendous consumer demand for easy-to-use and 100% trustworthy alternative payment options like ours."

Many of Tapjoy's latest publishers also serve as its advertisers, acquiring new installs and qualified user engagements through the company's performance-driven ad marketplace. Reaching more than 30 million daily active users, Tapjoy delivers over 1 million ad completions every day for app developers and brand advertisers.

"We recently released Puppy World on iOS, and we're working with Tapjoy's ad platform to execute on our go-to-market strategy and ongoing marketing initiatives with great success. The relationship was an important part of us exceeding our goals," said Wilson Kriegel, chief revenue officer at OMGPOP, a leading developer and publisher of social and casual games across platforms. Puppy World is the company's first iOS game. "As we expand to Android, the breadth of big-brand ads Tapjoy makes available, combined with their innovative ad units, scale, and overall business model is certainly going to provide us with the tools we need to achieve great success there as well."

"Our top priority is to provide our gamers with a first-rate, engaging mobile user experience, and Tapjoy plays a big part in that," said Stewart Putney, CEO of Moblyng, a leading developer and publisher of cross-platform, HTML5-based games for mobile devices and social networks. "We chose to partner with Tapjoy because they are a proven leader in the mobile monetization space and they deliver simple and safe ad-funded payment options that allow a deeper level of engagement for our players."

"We looked around at all of the solutions available to help us monetize Overkill  – our first freemium-based mobile app – and Tapjoy demonstrated an expertise, sophistication and product maturity that no one else on the market could match," said Martin Chamrad, CEO of Craneballs Studios, a leading developer of iPhone, iPad and iPod games whose other titles include Super Rope, Blimp, Mono Race and more.

"Tapjoy is a true partner in every sense of the word," said Mike Wagner, owner of Game Circus, developers of hit mobile games such as Coin Dozer, Cookie Dozer and Prize Claw, which was voted one of the top free mobile games in July by AOL's Games Blog. "Not only does their monetization platform generate incremental revenue that is critical to our freemium strategy, but their distribution channel – and especially their innovative engagement ad units on Android – delivers extremely high-value new users at remarkable scale."

"We selected Tapjoy based in part on their track record of success with other developers and in part on their notable responsiveness to our questions and needs," said David Edery, CEO of Spry Fox, developers of popular iOS and Android games including Realm of the Mad God, Steambirds, Triple Town, Bunni and others.

About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy ad marketplace spans over 10,000 applications and 250 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.

SOURCE Tapjoy, Inc.