SAN FRANCISCO, January 22, 2014 /PRNewswire/ --
Taptica, the leading mobile user acquisition platform, announced today that it has adopted deep-linking technologies to offer enhanced user re-targeting.
Since the beginning of mobile app marketing, advertisers have been searching for the best way to re-engage dormant users and drive them to action. So far, it has proven difficult to achieve without cookies, which are used in web marketing.
Taptica's robust and seamless mobile advertising platform now offers the ability to re-target inactive users across multiple media sources (RTB, big exchanges & premium partners) and present them with an ad that will direct them to a dedicated page inside the app.
Re-targeting is one of the most important types of user targeting. With deep-linking, advertisers can launch campaigns that are much more effective in re-activating lost users or users that downloaded an app but never performed actions. Furthermore, this gives app marketers better tools for cross promoting new products, updates and apps.
"This will be the year of user retention and contextual targeting", says Kobi Marenko, President & Co Founder of Taptica. "With this new service our customers can bring users back to their app with relevant offers and improve their mobile ROI. Commerce is moving to mobile and re-targeting will help make it meaningful".
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users. The company's proprietary technology is based on artificial intelligence and machine learning at big data scale, which enables data driven mobile targeting and user acquisition, resulting in maximum ROI. We work with 150 advertisers and over 1000 supply and publishing partners.
Taptica's clients include King, Open table, Gilt, Expedia, Gree, Glu, Storm8, Dena, Zalando, Spotify and more