Target Media Partners Selects Vivisimo's Velocity Platform for Nation's 'Most Evolved' Classified Site, recycler.com

State-of-the-Art recycler.com Embeds Information Optimization Trend to Help Over 30 Million Users Quickly Find Relevant Classifieds

Oct 26, 2010, 08:30 ET from Vivisimo, Inc.

PITTSBURGH, Oct. 26 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that recycler.com, the nation's "most experienced, fastest growing, and trusted" classified website, has been using Vivisimo's Velocity platform to handle its site's front-end content delivery demands. Highlighting the need for an intuitive user experience, cross platform integration, and federated search, recycler.com is part of an exponentially growing technology trend called Information Optimization that is providing consumers with a smarter search-query experience that shaves minutes, if not hours on a user's ability to specifically locate information.

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"Velocity was specifically designed to yield the most comprehensive, contextual and intuitive experience possible, so embedding our content delivery platform into our client's front-end for use by their customers is a natural fit," said Vice President of Marketing for Vivisimo, Tracey Mustacchio. "Our relationship with recycler.com demonstrates the dynamic potency of our platform and the power of Information Optimization."

Integrating content from 65 local and niche classified publications and a number of  online sites, recycler.com chose Velocity for its flexible handling of bins and facets, high-speed federated searches, and ability to customize ranking methodologies to ensure the most relevant ads are displayed to users.

"Vivisimo is a user-friendly, conscious, and contextually relevant platform that places emphasis on 'findability,' as opposed to just 'searchability' for our users, which was something we knew customers needed from the new recycler.com local advertising platform," said Senior Vice President of Interactive for recycler.com, Josh Siegel. "We, and our users, have been extremely excited with the results Velocity has been able to achieve and we're looking forward to expanding our technology with Vivisimo's Information Optimizing Platform in the near future."

About Vivisimo, Inc.

Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.  

About recycler.com

First launched in 1994 in Los Angeles and now national, recycler.com is one of the most experienced, fastest growing, and trusted online buying and selling communities nationwide. It began as a companion site to the popular LA-based free classified ad magazine, which has been in circulation for over thirty seven years. Today, with its free ads, 12 online classified partner sites and 65 leading local and niche classified ad magazine partners across the United States, recycler.com reaches 30 million users with over 1 million new ads posted each month. Delivering a rich supply of high quality ads from business and consumer sellers to off- and online buyers, recycler.com is a diverse, vibrant and effective classified marketplace unlike any other.

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SOURCE Vivisimo, Inc.



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