WASHINGTON, Aug. 26, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, announced today general availability of Twitter in Targeted Engagement, the first self-service advertising product built exclusively for politics.
The new integration leverages Twitter's Tailored Audiences product, enabling Targeted Engagement users to reach likely voters on Twitter. Clients can fulfill targeting, optimization and reporting needs for campaigns of all sizes, with no minimum buy.
"Adding Twitter advertising to the Targeted Engagement portfolio opens up substantial opportunity for users and campaigns – and the ability to utilize Twitter's ads API furthers our goal of empowering campaigns of all sizes with the data capabilities employed by presidential races," said Zac Moffatt, co-founder of Targeted Victory.
Targeted Engagement offers the behavioral data, political geo-targeting and detailed reporting metrics that power political campaigns and causes. With features including banner display, pre-roll video and social media ads, the solution is ideal for any campaign. Options include party model and a catalog of supplementary data points such as level of education, likelihood to vote in a primary, income, number of children, and more.
Targeted Engagement clients will be able to incorporate Twitter capabilities immediately by signing up at http://www.targetedengagement.com/sign-up/
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.
SOURCE Targeted Victory