Targeted Victory and Google Release 50 States of Waste, Highlighting Inefficiency in Broadcast Television Buying for Political Campaigns

Aug 20, 2015, 07:49 ET from Targeted Victory

ALEXANDRIA, Va., Aug. 20, 2015 /PRNewswire/ -- In collaboration with Google, Targeted Victory is proud to unveil www.FiftyStatesofWaste.com, a data visualization project to highlight inefficiency in traditional broadcast television buying – at a time when leading campaigns around the country are planning media buys of their own.

Using data from Kantar/CMAG and The Census Bureau, 50 States of Waste analyzed every Congressional District and Media Market across the country. Since media markets and Congressional Districts rarely align, the results are abundantly clear: 75% of the average broadcast media buy for a Congressional District in the United States is wasted reaching voters who cannot vote in the advertised race.

"You'd never buy a tool that only works 25% of the time. The waste in the average broadcast television buy should make any campaign think long and hard about how and where to apply their media budget," offered Michael Beach, co-founder of Targeted Victory. "There have never been more methods available to reach a voter, and every one of them is more efficient than a traditional broadcast buy."

Lee Dunn, Head of Industry, Elections at Google, added: "Voters are using the Internet and watching online videos to inform their decisions – political and otherwise – like no other time in history. In fact, YouTube reaches more 18-49 year olds than any U.S. cable network. Online video offers campaigns the reach and flexibility to engage the right voters with the right messages at the right moments that matter."

See the 50 States of Waste in full – and find your own Congressional District – at www.FiftyStatesofWaste.com

About Targeted Victory 
Targeted Victory is an audience driven technology company focusing on digital strategy and media buying across all screens. Our staff provides an innovative mix of technology solutions, strategy, and analytics, with a creative streak and an entrepreneurial spirit that shows in the work we do. We provide complete, end-to-end solutions to our clients. We have collectively raised our clients more than $265 million in online fundraising, managed over $170 million in online advertising, placed more than 11,000 social media campaigns, built social network audiences of over 30 million people, had over 65 million visitors to our sites and sent more than 1.75 billion emails.

 

 

 

SOURCE Targeted Victory



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