Targeted Victory announces audience based television buying through Targeted Engagement

Aug 12, 2014, 14:12 ET from Targeted Victory

ALEXANDRIA, Va., Aug. 12, 2014 /PRNewswire/ -- Today, Targeted Victory announced the release of audience based television buying through their self-service advertising platform, Targeted Engagement.

Audience based television buying combines offline political data with set top box viewing data to maximize impressions to your target audience in the most cost effective way.

With a minimum buy of only $15,000, Targeted Engagement automates the entire process of audience targeting, video uploads, ad trafficking, managing media campaign schedules, and ad delivery reporting.

"Our mission is to use technology to bring transparency and accessibility to media buying. With the addition of audience based television buying, Targeted Engagement now serves all screens," said Zac Moffatt, co-founder of Targeted Victory. "We have removed the barriers of entry that have prevented campaigns up and down the ballot from efficiently buying television with the targeting and precision of a presidential campaign."

To learn more about audience based television buying and to see a real world example, visit

About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit

SOURCE Targeted Victory