Targeting Small Business Customers Using Commercial Fuel Cards
NEW YORK, June 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Targeting Small Business Customers Using Commercial Fuel Cards
In Europe, fuel cards often have stringent eligibility criteria which prohibit small business customers from applying. This exempts small businesses from benefitting from fuel cost savings and ease of monitoring offered by commercial fuel cards. This brief identifies and profiles those oil-company branded and independent cards which are suitable for small fleet customers in Europe.Assess your competitive position by identifying which competing cards in Europe can be used by small fleet customers.Judge which cards should be accepted at your forecourts to attract small fleets by learning about relevant oil-company branded and independent cards.Develop product ideas by gaining insights into features and benefits of other commercial fuel cards applicable for small businesses.Understand which additional services you should provide to gain a competitive advantage by looking at most common and unique card services.Some fuel card issuers exclude very small business customers by imposing a minimum fuel consumption limit. However, independent issuers including CSC Group do not have any such requirement, making their cards suitable for all types of customers, independent of fuel spend and number of fleet vehicles.Few fuel card issuers provide a fuel card exclusively for small business customers. Aral and TOTAL provide fuel cards that are applicable only for businesses with up to five or six vehicles.Large fuel card issuers use card re-issuers as a key channel to reach out to small customers. Be Fuelcards is an exclusive fuel card re-issuer for BP and sells the BP Bunker Card and BP Plus Card to small business customers including those with only one vehicle. The cards are available for a one-time charge/fee.Which commercial fuel cards are suitable for small business customers and what fee and discounts are applicable?What are the various features and benefits of fuel cards valid for small customers? Can they be used to pay for shop products and other services?How do relevant fuel cards compare against each other in terms of on the road services, security features, management control and reporting?At how many sites can each of the identified fuel cards suitable for small business customers be used?
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
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CONTENTS SUMMARY
•Definitions
- This brief aims to identify those commercial fuel cards available across Europe that are valid for small fleet customers. It includes all cards that fall within the following set criteria:
ANALYSIS SUMMARY
•Commercial Fuel Cards Suitable for Small Customers
- Aral CardKomfort card holders can collect Payback loyalty points
- TOTALERG Voil@' Card is available for fleets with a maximum of six vehicles
- OKQ8 Station Card can only be used at one preselected station in Sweden
- OMV Station Card Plus does not have a card fee for the first six months
- Agip's Multicard easy is accepted at over 4,500 stations in Italy
- Texaco's The Business Card is also accepted at BP service stations in the UK
- TOTAL's ProxiFleet Card allows for daily transaction limits on shop purchases
- Lukoil's Classic Fleet Card can only be used for fuel purchases
- Lukoil Fleet Card allows users to specify days when the card can be used
- Lukoil's Fleet Card is accepted at all Lukoil-branded sites in Slovakia
- KeyFuels Card has a wide acceptance including supermarket stations
- CSC's UK Fuels Card is primarily accepted at bunker sites
- Texaco FastFuels Card is accepted at around 1,600 service stations in the UK
- CSC Fuels Card Ireland can only be used to purchase diesel
- Fuel Genie card is accepted at Tesco and Morrisons sites in the UK
- EmoMotion Fuel Card is accepted at participating Pace and Gulf sites in the UK
- All Star Fuel Card is accepted at over 8,000 service stations in the UK
- Be, BP's exclusive card re-issuer, offers a fixed weekly price on diesel in the UK
- Be issues the BP Plus Card to small fleet customers for a one-off charge
•Fuel Card Services Benchmarking
- Most fuel cards relevant for small businesses allow non-fuel purchases
- Basic security features are almost standard across fuel cards for small fleets
- Most fuel cards allow customers to place transaction limits on fuel volumes
- Most fuel cards provide invoice summaries by card as opposed to by vehicle
APPENDIX
•Methodology
•Further reading
•Ask the analyst
•Disclaimer
Companies Mentioned
Computer Sciences Corporation, Wm Morrison Supermarkets Plc
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Targeting Small Business Customers Using Commercial Fuel Cards
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