TargetingMantra Launches One-Click Personalization Suite for Magento and Shopify

SAN FRANCISCO, December 17, 2014 /PRNewswire/ --

Impacts include the following: 

• Content shopping will be king-Retailers recognise that shoppers are no longer satisfied by the vending machine model of the last decade.
• Omni-channel will require a single customer view across mobile and web 
• Hyper targeting will take the online personalisation in-store 
• Mass customisation will make products feel personal-As this trend gathers pace in 2014, there is a huge opportunity for small to medium enterprises to carve out a market niche against bigger retailers, while adding value to existing products through customisation.

TargetingMantra, a Silicon Valley based Personalization solutions company, has developed a one-click personalization suite for Shopify and Magento, global ecommerce solutions platforms.

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The company is all set to change the virtual world through the 300,000 online stores on the Magento and Shopify platforms. The one-click installation will give ecommerce businesses over 16 personalization features and analytics tools to maximize ROIs. This one-stop shop for personalization solution combines customer behavior data with its proprietary algorithms to unravel only the relevant content/product that suits the interests of your target audiences.

The personalization recommendations widgets and targeting tools show the right product to the right users at the right time and tap the maximum ecommerce potential. "As we gear up to enter 2015, it is important that retailers realise the value that personalisation brings to the brand via higher engagement, relevance, better product discovery and increased conversions. The Shopify and Magento integration is a crucial step in building a healthier ecommerce eco-system and helps ecommerce companies to deliver better to their existing and potential customers," said Saurabh Nangia, Founder, TargetingMantra.

Companies can also track their performance and make strategic decisions through the analytics dashboard provided by TargetingMantra. The products are focused not only on retaining customer interest but also on increasing the order value which together add up to about a 20 percent increase in a website's revenue. Large eCommerce companies such as Zanzaar, Bluestone, Shopclues, Yepme, Healthkart, Babyoye etc. have been using TargetingMantra's personalization solutions. It already has customers in U.S., Brazil, Singapore, Thailand and Japan and focus now will be to expand its global footprint.

About TargetingMantra 

TargetingMantra is a fast paced #500Strong company based out of Silicon Valley. It empowers ecommerce merchants with personalization elements and analytics tools to maximize Return on Investments. This one-stop shop for personalization  solution combines customer behavior data with its proprietary algorithm to unravel only the relevant content/product that suits the interests of target audiences. Its personalization recommendations widgets and targeting tools help you show the right product to the right users at the right time and tap the maximum ecommerce potential.

For more information visit http://www.targetingmantra.com/

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Aakriti Bhargava
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Boring Brands

Neha Sharma
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SOURCE TargetingMantra