TargetSpot Partners with LiveRamp to Bring First Party Customer Data to Digital Audio
10 May, 2016, 10:07 ET
NEW YORK, May 10, 2016 /PRNewswire/ -- TargetSpot (www.targetspot.com), the largest most advanced digital audio advertising platform, today announced a strategic partnership with LiveRamp, the leader in data connectivity and onboarding; allowing brands to bring first party customer data to their targeted digital audio campaigns.
LiveRamp provides data onboarding services to brands enabling them to upload offline customer records such as CRM and point-of-purchase data for use in digital marketing campaigns.
TargetSpot connects advertisers to highly targeted streaming audio listeners across platforms such as desktop, mobile, Smart TVs, streaming media players, game consoles, and more. TargetSpot's proprietary ad server, publisher network, and data partnerships enables advertisers to target granular audience segments on a large-scale.
"The integration of LiveRamp into the TargetSpot digital audio ad platform allows brands to leverage their first party data to speak more directly to their consumers," said COO of TargetSpot David Kert. "What you listen to is a very personal choice, so delivering relevant messages helps brands connect with consumers in a more intimate way."
"Stronger data connectivity from customer datasets to marketing channels such as digital audio helps marketers engage listeners with more relevant messaging," said Anneka Gupta, Chief Product Officer at LiveRamp. "We're excited to work with TargetSpot to enable this use case."
TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged Internet and mobile audiences.
Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners. TargetSpot is a unit of Vivendi Village, part of Vivendi, the global media and content group.
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit http://www.LiveRamp.com.
For more information contact: [email protected]
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