TargetX Combines Technology and College Admissions Experience into Unique Student Recruiting Company

Aug 08, 2011, 07:49 ET from TargetX

CONSHOHOCKEN, Pa., Aug. 8, 2011 /PRNewswire/ -- What started as an email broadcasting company has evolved into the leading student recruiting firm serving higher education, thanks to a unique blend of technological innovation and unmatched experience and expertise in college admissions.

TargetX, founded in 1998 to help schools use the power of email to recruit students, has continually developed new and more effective technology tools for admissions offices -- culminating in a groundbreaking, cloud-based CRM system called the Student Recruitment Manager.  

In addition, the company has built a staff composed primarily of former admissions professionals, including some of the most creative minds in higher education.  As a result, TargetX offers an unusual and highly popular approach to consulting that emphasizes the campus visit, authenticity, word-of-mouth and other techniques for building relationships with prospective students and their families.

"We are the first company in higher education that can truly say it is a technology and consulting firm," said CEO Brian Wm. Niles.  "That's because we have been able to attract people with industry experience who know how to develop technology for admissions, as well as people who are able to create and deliver special services to help schools recruit best-fit students."

The best example of the company's ability to develop industry-specific technology is the Student Recruitment Manager (SRM), launched in 2008 as the first cloud-based Customer Relationship Management (CRM) tool specifically for college admissions offices.  The SRM helps schools manage, integrate and automate the process of student recruitment from the first point of contact through enrollment.

TargetX chose to build the SRM on the proven platform of, the worldwide leader in on-demand CRM.  "The result is the most comprehensive and user-friendly CRM tool ever devised for college admissions," said Niles.

While cementing its reputation for technological innovation and reliability, TargetX simultaneously built a team of consultants with a philosophy, process and set of deliverables that are anchored in authenticity and in-person experiences.

"We are uniquely positioned," explained Niles.  "We have developed our own tools specifically for college recruiting and we offer the most innovative and forward-looking consulting -- different from anything in the admissions marketing landscape.  It's all about having the right people in place."

About TargetX

Founded on the idea that colleges need to change the way they recruit students, TargetX has been educating the industry of higher education since 1998.  The company blends powerful technology -- like the Student Recruitment Manager (SRM), an innovative, cloud-based CRM solution -- with a bold approach to consulting, so that schools can build stronger relationships and increase yield.  More recently, TargetX launched a new Education and Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.

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