Taste of Home Enhances Digital Consumer Experience With Taste of Home My Savings

Matches Hyper-Local Online and In-Store Coupons and Offers With Trusted Taste of Home Content

Revolutionary Way For Retailers and Consumer Brands to Reach, Serve and Delight Taste of Home Consumers

Apr 09, 2013, 12:20 ET from Reader's Digest Association, Inc.

NEW YORK and MILWAUKEE, April 9, 2013 /PRNewswire/ -- The Reader's Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today announced that Taste of Home, the #1 cooking magazine and online destination for food, cooking and entertaining, is introducing a significantly enhanced digital experience for its consumers, Taste of Home My Savings.  The new digital platform will connect the loyal, engaged consumers of Tasteofhome.com with hyper-local online and in-store deals on brands they love and learn about on the website. 

The platform will be powered by Grocery Server, a leading digital marketing platform that connects millions of consumers to hyper-relevant, hyper-local offers every day across dozens of food and lifestyle websites, apps and emails.  The Taste of Home My Savings partnership provides RDA with a new revenue stream, enhancing the Company's client relationships from both a media and shopper marketing standpoint.

"Taste of Home My Savings provides the millions of Tasteofhome.com food lovers with 'real-time', locally-marketed grocery and food-related coupons, ads and offers that enhance our outstanding meal planning ideas," said Catherine Cassidy, Editor-in-Chief of Taste of Home.  "Consumers continue to clamor for more of Tasteofhome.com, and this new, highly relevant and completely local way to plan and shop for meals is our latest step to make the Tasteofhome.com digital experience even more dynamic.

"In addition, Taste of Home My Savings provides our valued retail and consumer brand partners with a new and incredibly powerful way to reach online consumers on a national scale but in a very locally targeted way by connecting their local deals with Taste of Home's trusted content."

Taste of Home My Savings provides retail and consumer brands with a fast track to the point of sale and access to an incredibly loyal and active consumer base.  Of the 1.5 million consumers who visit Tasteofhome.com at least once a day, 94% of them visit the website as one of their first places for recipes and cooking tips.  With Taste of Home My Savings, there are three ways for a brand partner to reach consumers with their offer:

  1. Recipes: Consumers who search Tasteofhome.com for recipes receive local offers tied to a partner's brand; 
  2. Deals: Consumers that search the Taste of Home "My Savings" Circular can find out what items are on sale; and
  3. Dialogue: Consumers also get recipe ideas from Taste of Home's weekly Menu$aver e-newsletter.

"Taste of Home My Savings is a fantastic development for our loyal Tasteofhome.com consumers and yet another exciting step forward for our increasingly popular Taste of Home brand," said Robert E. Guth, CEO of Reader's Digest Association.  "In addition to adding significantly to the digital consumer experience, today's announcement opens up a new and important way for advertisers to reach consumers on a local level and also gives RDA what we believe will be a important new revenue stream."

According to Grocery Server's co-founder and CEO Corbin de Rubertis, "The integration of Grocery Server's digital marketing platform with Tasteofhome.com provides millions of food and entertainment aficionados, cooks and shoppers with 'real-time', locally-marketed grocery and food-related coupons, ads and offers that enrich the Taste of Home experience even more. Together we're giving consumers a superior experience."

Today's announcement is only the latest in a series of steps Reader's Digest Association has taken to invest in the Taste of Homebrand. Earlier this month, the Company announced a number of enhancements to the print edition of Taste of Home which were largely spurred by growing enthusiasm of readers and advertisers alike.

Currently Tasteofhome.com boasts:

  • 5.7 million unique visitors and 51% growth YOY
  • 99% organic traffic
  • 1.5 million registered users
  • 7+ million engaged opt-in newsletter subscribers.

About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Taste of Home magazine has a circulation of 3.2 million and publishes Simple & Delicious magazine six times a year; top-selling bookazines; newsstand specials; and popular cookbooks. Tasteofhome.com is a top destination for engaging audiences with kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. Learn more at tasteofhome.com. Like us on Facebook and follow us on Twitter.

About Grocery Server
Grocery Server is the leading digital marketing platform for consumer's most frequent shopping trip: groceries. Grocery Server connects millions of consumers to hyper-relevant, hyper-local offers every day across dozens of food and lifestyle websites, apps and emails. The company's technology aggregates local retail, e-commerce and coupon offers and syndicates them via an API – enabling Brands and Retailers to reach consumers at their precise moment of inspiration and decision. Grocery Server's expanding network captures millions of digital interactions each day, enabling Grocery Server to develop unprecedented insights into consumer planning and pre-shopping behavior which can be used to plan and optimize digital marketing campaigns. The company was founded by seasoned technology, retail and marketing veterans, and is based in Seattle, WA and Ottawa, Ontario. For more information, visit www.groceryserver.com.

About The Reader's Digest Association, Inc.
Reader's Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader's Digest, the world's largest circulation magazine, has simplified and enriched consumers' lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Taste of Home is the world's largest circulation food publication and is the leading multi-platform producer of information on food, cooking and entertaining. Other brands include The Family Handyman, Birds & Blooms, Country, and many other enthusiast titles in the U.S. and internationally. The company provides content in print; online; via digital download on iPad, mobile apps, Kindle, KindleFire, Nook, Sony Reader and Zinio; books and home entertainment products; Facebook, Twitter and other social media outlets. Further information about the company can be found at www.rda.com.

For further information contact:
The Reader's Digest Association
David Press Tel: 917.721.7046

SOURCE Reader's Digest Association, Inc.