Taste Tests Prove Kids Prefer Aptitude Kids Drink

LONDON, Jan. 10, 2013 /PRNewswire/ -- UK Aptitude Life Ltd (OTC Pinksheets: SUNB), an energy and health drink company based in the UK, is pleased to announce that samples of the Company's newly formulated Aptitude Kids drink have arrived and the taste test results recently conducted have been overwhelmingly positive.

In taste tests performed to 25 children, aged between 3 to 8 years old, Aptitude Kids drink was the unanimous favourite.  The children were presented with several major soft drinks, including Aptitude Kids drink, and asked to select which drink they preferred.  All 25 children indicated an overwhelming preference for Aptitude Kids drink.

David Foote, a Spokesperson for Aptitude Life commented, "We are delighted by these test results because as we have maintained, it is possible to create a healthy drink with a taste that children love. Aptitude Kids drink's special blend of natural, healthy ingredients make it a perfect choice for parents, while its great taste guarantees it will be a big hit with kids.  We remain committed to combating health risks like obesity caused by high sugar intake especially in children by formulating and introducing healthy, low calorie, great tasting beverages.  The recent taste testing results so far validates this product offering."

Aptitude Kids drink provides a great way to help kids eat and drink healthily in support with the wishes of parents and campaigns such as Jamie Oliver's "Ministry of Food" initiative.  Aptitude Kids blend is created with 100% natural ingredients and doesn't contain a single drop of sugar or fructose corn syrup. Parents love it because it's healthy, and kids love it because of its naturally refreshing flavor.

According to a recent report by Beverage Marketing Corp. (BMC), a New York-based research and consulting firm, "The marketplace is splintering, and people want more variety now and that means more beverage choices." This trend has been developing for the past few decades, but has become increasingly notable in recent years.  According to BMC statistics, carbonated drink volume has declined seven consecutive years as consumers gravitate to noncarbonated choices.

The vitamin water brand showed the biggest compounded annual growth of any beverage at fast feeders over the past five years, rising more than 27% per year. "The push to get kids to move away from sodas and eat healthier led to the boost in juice offerings, even if they may not have less sugar, it's all about feeling better about what you are ordering."

According to the New England Journal of Medicine, the average American gets about 7% of daily calories from sugar-sweetened beverages, and that consumption of these drinks already dropped by 20% between 2001 and '10. However, youngsters tend to drink more than adults: some studies show that kids get about 15% of their daily calories in liquid form, largely from sodas and 100% fruit juices.

About

Aptitude Life's goal is to research and develop innovative products from natural sources to help people build a better and healthier quality of life. Enthusiastic sports professionals and health conscious individuals created Aptitude Life Ltd, in the late 90s as a result of certain increasing market demands in the vitamin supplement area. As a result of extensive research conducted by the company to explore the advantages and disadvantages of the various drinks being offered within the market, the company decided to use a new and fresh approach developed with the help of health care professionals and chemists. These new drinks were developed to meet the unique needs of health conscious individuals and their nutritional goals.

The philosophy of Aptitude Life is based on the premise that the human body is best prepared to withstand the negative effects of global environmental stress, if it is given the natural supplements rarely available in the typical modern western diet. For more information on the Company please visit http://aptitudelife.com/

For more information contact:
Aptitude Life Ltd.
66-68 High Road
Bushey Heath
Herts, UK
WD23 1GG

UK Free-phone: +44 800 088 5584
Local UK: +44 203 514 4767
North America Toll-free: 1-877-581-3742
Email: [email protected]

Forward Looking Statement:

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 - forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Aptitude Life Inc.'s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Aptitude Life Ltd