TastingRoom.com Introduces the First Ever Luxury Wines by the Glass With Silver Oak

Wine Lovers Can Now Enjoy Single Servings of the Finest Wines in Their Homes

Mar 01, 2012, 08:46 ET from TastingRoom.com

SAN FRANCISCO, March 1, 2012 /PRNewswire/ -- Today, TastingRoom.com, the innovative online retailer, is unveiling a brand new category for wine lovers: fine Wines by the Glass. Silver Oak, a Napa Valley winery and maker of some of the world's most beloved Cabernet Sauvignons, will be the first brand offered at the time of launch. Wine novices and aficionados alike are now just one click away from having luxury wines by the glass—just like they would enjoy at a high-end restaurant—delivered straight to their home.  "2007 Silver Oak Napa Cabernet Sauvignon by the Glass" will be sold exclusively and for a limited time on TastingRoom.com's e-commerce website retailing at $19 for a single glass and $70 for a set of four glasses.

As consumer demand for luxury glasses of wine increases, more restaurants are offering high-end wines by the glass as opposed to only selling bottles.  A study conducted in April 2011 by Ink Foundry, a full service marketing agency specializing in food and wine, discovered that at many restaurants, wines by the glass volume is accounting for 50 percent of total wine sales, which is a significant increase over past years.  Rather than continuing to search for an inexpensive bottle of wine, consumers are ordering a better wine by the glass.  Now TastingRoom.com is allowing wine lovers the same luxury in their homes.  Instead of buying full bottles, customers can purchase single servings of some of the world's best wines.

"Our wines by the glass are served in 100ml (3.4 ounces) glass bottles that are exact replicas of the original full-size bottle," said TastingRoom.com CEO Tim Bucher. "The unique format of 'by the glass' will create new opportunities for wine connoisseurs to enjoy high-quality wine at home.  I am thrilled to launch this new offering with one of the greatest wineries in the industry -- Silver Oak -- and continue the program with more luxury wine labels in the coming months."  

"As Silver Oak celebrates its 40th anniversary in 2012, it remains one of America's most requested wines at restaurants year after year," said David Duncan, CEO of Silver Oak. "We're excited to commemorate four decades by offering our customers a by the glass option to enjoy our anniversary wine, and we believe that a partnership with TastingRoom.com is the best, highest-quality way to deliver that to our customers."

"Consumers want to enjoy quality wine without necessarily opening an entire bottle. Our innovative product allows consumers to drink luxury and premium wines exactly how they want, when they want, wherever they want," said Bucher.

In addition to the current Silver Oak Wines by the Glass line, TastingRoom.com, the e-commerce retailer that brought you wine samplers curated by Chefs Michael Chiarello and Mario Batali (Mario Batali Selection), will offer more luxury and premium Wines by the Glass brands this spring. 

About TastingRoom.com:
TastingRoom.com is the first-ever website destination for Wines by the Glass and Wine Tastings delivered to the home. Both 100ml (3.4oz) glasses and 50ml (1.7oz) samples are created using TastingRoom.com's patented T.A.S.T.E. Technology® wine transfer process. Wine is transferred directly from full-size bottles to the smaller formats in a zero-oxygen environment and is taste-tested by the winemakers themselves. A focus on wine quality drives every step of the transfer and testing process so that wineries and consumers alike can be assured that the glasses and samples are a true match to the full-size bottles.

About Silver Oak:
Silver Oak Cellars was co-founded in 1972 by Raymond Duncan and Justin Meyer. Dedicated exclusively to producing Cabernet Sauvignon that is aged and drinkable upon release, the winery makes two wines at two separate facilities: Napa Valley Cabernet Sauvignon at its winery in Oakville and Alexander Valley Cabernet Sauvignon at the winery in Geyserville, Sonoma County. Today, Silver Oak Cellars is run by founder Raymond Duncan's two sons, David and Tim Duncan, who adhere to the principle of continuous improvement and the high standards of quality that Justin and Ray established so many years ago. For more information, please visit www.silveroak.com.

SOURCE TastingRoom.com