Tata Elxsi Celebrates 'World Industrial Design Day'With the Launch of connect D

BANGALORE, India, June 30, 2011 /PRNewswire/ --

Tata Elxsi, India's leading design company celebrated World Industrial Design Day 2011 (WIDD) on Wednesday, June 29, with the launch of 'connect D', an annual event that endeavors to create a platform to engage with future designers. It was held at the Tata Elxsi headquarters in its design studio, Bangalore. The event this year focused on the global theme 'Industrial Design: How does it improve your life'?

connect D aims to strengthen the relations between industry and academia by creating  a platform for design students to engage with industry experts. This platform will give the students an exposure to the real-life challenges faced by the design industry and how to prepare themselves for a career in design. It also offers design firms like Tata Elxsi a fresh perspective on design through new ideas and approaches that will help them to meet the demands of today's consumers.  connect D intends to encourage the transfer of knowledge and expertise, and enhance the relevance of design techniques to the budding designers of tomorrow.

Students from leading design schools including NID, NIFT, IISC, Raffles design and NTFF participated in the event. The event featured interactive sessions by eminent speakerswho shared their insights and experiences about how industrial design can significantly improve consumers' lives.

Mr. Anil Sondur - VP, Tata Elxsi said, "Industrial design as a career has gained prominence in the recent times. Tata Elxsi being at the forefront of design in India believes in connecting with new talent that is always challenging the norms and pushing the envelope for design & innovation. Through connect D we look forward to interact extensively with the student community. As part of these efforts, we have announced two scholarships one for Industrial design and the other for Visual design. These would be conferred to design students from premier design schools across the country."

A design contest was also arranged for design students where they had to come up with distinctive packaging concepts. The participants were at their creative best and displayed in full vigor their innovation skills in product design. The ability to justify design decisions, close alignment of the concept as per the design brief and final quality of design deliverables was some of the parameters to choose the final winners. The first and the second prize were won by the teams from NID respectively.

Speaking on this occasion Prof. Amaresh Chakrabarti, IISC Bangaloresaid, "connect D is a great initiative launched by Tata Elxsi and indeed a good channel for students to interact with the industry experts. It was a pleasure to be a part of this event and I wish more initiatives like these are taken up by the industry and Tata Elxsifor international and Indian markets to further strengthen the industry academic relations in the coming years."  

The event also included exclusive exhibit and demonstrations of designs for the Indian as well as the international markets, which enabled the students to interact with the Tata Elxsi senior design team and understand the design nuances and considerations better.

About World Industrial Design Day

World Industrial Design Day is an international day of observance in recognition of the profession of industrial design. It is a new global initiative which aims to provide professional industrial designers and design enthusiasts with an opportunity to promote a global understanding of design and all that it encompasses.

Started by The International Council of Societies of Industrial Designers (ICSID) which was formally founded on June 29, 1957, World Industrial Design Day was first declared on June 29, 2007 on the occasion of ICSID's 50th anniversary.

About Tata Elxsi

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

The Industrial Design division of Tata Elxsi helps customers develop winning brands and products by using design as a strategic tool for business success. Its expertise extends across consumer insight, branding, industrial design, visual design & merchandising, design engineering and manufacturing support.

An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables it to service a broad spectrum of industries. This includes Automotive, Communications, Consumer products, Healthcare and Retail.

It has supported the launch of multiple brands and products across the world. It has won several international awards and patents for design and innovation.

For further queries contact:
Rahul Sachdev / Kalyani Kasara
Telephone: +91(0)80-2297-9941
Email: [email protected]  / [email protected]
Website: http://tataelxsi.com/ide/

SOURCE Tata Elxsi Ltd.