TATCHA AND OPEN PARTNER TO LAUNCH MINDFUL SKINCARE PROGRAM IN HONOR OF WORLD MENTAL HEALTH DAY

New collaboration pairs daily skincare rituals with guided breathwork and meditation to support inner calm and outer radiance

SAN FRANCISCO, Oct. 10, 2025 /PRNewswire/ -- In recognition of World Mental Health Day (October 10), Japanese beauty and skincare brand Tatcha has partnered with Open to launch a special initiative on the Open app that celebrates the connection between emotional well-being and radiant skin.

Debuting today on the Open app, the two brands have co-created a 7-class guided program that transforms the act of caring for skin into a mindful ritual. Through breathwork and meditation, daily routines become opportunities to ease stress, cultivate presence, and awaken a deeper connection to self. By caring for both mind and skin, participants are left brighter, more radiant, and more aligned with their inner beauty.

The collaboration reflects the Tatcha's guiding principle hinou-dokon, meaning "skin-mind, same root"in Japanese. Science affirms this truth: the brain and skin arise from the same cells during development, creating a lifelong dialogue between inner state and outward appearance. Stress manifests not only in how we feel, but also in how our skin looks. This partnership was born from a shared belief that true beauty is a reflection of harmony within.

Through this collaboration, Tatcha and Open invite participants to slow down, breathe deeply, and reimagine daily care as a pathway to both radiance and self-love. Beyond the digital program, the year-long partnership will extend into community events and opportunities to unlock complimentary access, creating inclusive spaces for the care of both skin and soul.

The Tatcha x Open program launches on the Open app October 10, 2025, with year-round initiatives, including community events, sampling and opportunities to unlock complimentary program access, to follow.

About Tatcha: Tatcha is a true story of harmony and transformation. In 2008, Vicky Tsai encountered classical beauty rituals in Kyoto that forever altered her life. The pure, natural formulas and philosophy of harmony healed her acute dermatitis and helped her regain balance inside and out. Founded the following year, Tatcha creates sensorial rituals that care for you, gently transform your skin, and elevate your senses by pairing timeless traditions with emerging research.

About Open: Open is a daily practice designed for your life. Learn science-backed techniques blending breathwork, meditation, movement, and sound.

SOURCE Tatcha