Launches New Brand Identity and Redesigned Website

Leading online tax preparation company launches new brand identity and website in line with its position as America's Online Tax Service(TM).

Jan 05, 2010, 06:00 ET from

TRACY, Calif., Jan. 5 /PRNewswire/ -- Taxbrain®, a leading provider of online tax preparation and e-file services, reinforced their commitment to being America's online tax service today by announcing that it has updated the design of its brand identity and website for a more efficient and user friendly experience.

The new brand identity and website redesign focused on the primary and most trafficked pages of the site, such as the homepage, fast tax refunds, e-file, 1040 EZ Tax Return, 1040 Basic Tax Return, 1040 Deluxe and 1040 Premium. The key elements in the consumer application were improved as well to address the specific requests from returning customers. is celebrating its 10th year in business as a leading online Income Tax Preparation & Electronic Filing service. In order to provide the best experience for its customers, it has listened to their feedback and answered with improvements to the website.

In order to improve brand awareness and consumer confidence, an updated brand identity redesign was needed. "We wanted to remain consistent for our customers while also positioning ourselves as an innovator in the online tax preparation industry; we are excited about the changes," stated Thomas Rose-Bolden, Director of Marketing at Taxbrain.

While the design of the website has been updated, the functionality remains unchanged. At, consumers can prepare and e-file taxes online, get fast refunds, and enjoy unmatched customer service with Taxbrain's free live chat, phone support and secure email.

"We've received numerous positive comments from consumers, professional tax preparers and online marketing partners on our fresh, updated look of the logo and website," stated Craig I. Petz, Vice President of Marketing at Taxbrain.

Full renovation of the website and application is scheduled for completion in late 2010.

About® America's Online Tax Service(TM) is a web-based tax solution delivering online preparation, filing, professional assistance and representation in all 50 states. is a full-service online tax center providing tax advice, tools, and resources all year to help taxpayers manage their tax burden with greater confidence and ease. For more information visit

About Petz Enterprises, Inc.

Petz Enterprises, Inc. (a closely-held California corporation) is a software development company and a leading provider of tax preparation and filing solutions for the professional and consumer markets, helping to automate and simplify federal, state and local tax compliance. PEI's Crosslink® line of professional tax software products enable tax practitioners and service bureaus to accurately prepare and file large volumes of individual tax returns. Founded in 1974, Tracy, CA-based PEI is dedicated to serving the needs of the professional tax community and individual taxpayers worldwide. For more information, visit