Taylor to Host Internet Week New York Panel: Influence 3.0

NEW YORK, June 6, 2011 /PRNewswire/ -- Taylor, the leader in lifestyle, sports and entertainment marketing communications, is proud to partner with Internet Week New York by hosting a panel entitled Influence 3.0 on Wednesday, June 8, 2011 at 6 p.m. ET.

"The consumer voice continues to get louder and more pronounced, empowered constantly evolving social platforms," said Jackson Jeyanayagam, Vice President, Digital Strategy, Taylor. "In some cases, these voices rise to the point of significant influence, developing a large amount of followers and fans of their own; as a result, it's important for marketers to identify, when appropriate, ways to engage with these new influencers on behalf of the brands we work with/for."

This session will address:

• What's the "new" social influencer?
  • How do you define these individuals and why are they popular?
  • How are they different from influencers of the past?
  • What are the qualities that make one individual influential and another not?
  • How does the platform impact a person's level of influence?
• How do brands interact?
  • What will move the needle for a given brand?
  • Are there specific rules of engagement?
  • What brands are doing this well now?
  • How can brands be authentic but interact?
• How do we measure?
  • Do traditional ways of measuring matter?
  • Are there benchmarks to hit?

Panelists include:

• Moderator, Mark Borden, Journalist and Producer of The Influence Project
• Garth Holsinger, VP Global Sales and Business Development, Klout
• Yuli Ziv, Founder & CEO, Style Coalition
• Jackson Jeyanayagam, VP Digital Strategy, Taylor
• Jonah Minton, VP Sales, Ustream

For more information and to register for the event, visit https://www.internetweekny.com/events#/?day=8&event=587. This event will be streamed live on Ustream.tv at http://www.ustream.tv/TaylorStrategy beginning at 6:30 p.m. ET.

About Taylor

Taylor is a brand counselor and marketing communications partner to a select portfolio of the world's leading consumer brands. Named "Consumer Agency of the Decade" by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement.  Founded in 1984, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte and London. Taylor's portfolio of client partners includes Diageo, P&G, Novartis, Gillette, MasterCard, Allstate, Coca-Cola, Capital One and NASCAR. Discover how We're Built Differently at www.taylorstrategy.com.

Contacts
Amanda Lordy
+1-212-714-5730
[email protected]

SOURCE Taylor