TBWA Appointed As Airbnb's First Global Advertising Agency
LOS ANGELES, Sept. 8, 2014 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced they have been appointed as Airbnb's new global advertising agency following a competitive pitch.
Airbnb's brief to agencies in the pitch was to work with them to create the world's first community-led hospitality company and help show people all over the world what it means to belong anywhere. TBWA was selected because of their rigorous and inventive strategy, provocative creative and understanding of the brand's purpose and its potential.
"We're delighted to be working with TBWA\Chiat\Day, one of the truly great global agencies, at one of the most exciting points in our history," said Jonathan Mildenhall, Airbnb's CMO. "The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can't wait to see what the future holds."
Stephen Butler, Chief Creative Officer, TBWA\Chiat\Day LA, commented: "We have a unique opportunity to watch history being made. Airbnb is at the forefront of a social revolution. As a brand, Airbnb is not only changing the way we travel but also the way we relate to one another. Airbnb is breaking down our preconceptions daily of what it means to belong in the world today.
"Airbnb will not only have an impact on us as an agency, but on our existing clients too. It will excite us to better ways of thinking and better ideas for the great brands we work for. Its impact will be immeasurable," Butler added.
Led by TBWA\Chiat\Day Los Angeles, the pitch included contributions from TBWA\Paris and Lew'Lara\TBWA in Brazil, as well as TBWA\London and TBWA\Singapore, which already works with Airbnb in Europe and Asia Pacific.
In this new partnership, the agency will be involved deeply in the company's business and is expected to deliver creative ideas against every brand touchpoint, in support of Airbnb's ambitious growth targets and development of the brand globally. The first work is expected to break toward the end of 2014, with a focus on the U.S., Asia, Latin America and Western Europe.
Notes to Editor:
About Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week or a villa for a month, Airbnb connects people to unique travel experiences at any price point, in more than 34,000 cities and 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy.
Follow us on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more news on the TBWA network, please visit http://tbwa.com/news.
SOURCE TBWA
Share this article