TBWA\Chiat\Day Los Angeles Promotes and Hires Creative Leadership on Gatorade
Sep 07, 2011, 05:00 ET
LOS ANGELES, Sept. 7, 2011 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced that it has promoted Jayanta Jenkins to Global Creative Director and Brent Anderson and Steve Howard to Group Creative Directors on its Global and U.S. Gatorade account, respectively. The agency has also hired Renato Fernandez and Gustavo Sarkis from Almap BBDO in Brazil as Associate Creative Directors. The Gatorade team reports to Executive Creative Director Patrick O'Neill.
"Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve's work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge," said Rob Schwartz, Chief Creative Officer, TBWA\Chiat\Day Los Angeles. "It's a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we'd typically search the world for are right here in Los Angeles."
Jayanta Jenkins joined TBWA\Chiat\Day as Associate Creative Director for Gatorade. Before TBWA\Chiat\Day, he worked at Wieden+Kennedy where he was the award-winning creative force behind campaigns including The LeBrons, Chamber of Fear, Nike Running and "Boing." Prior to W+K, Jenkins worked at The Martin Agency.
Brent Anderson was previously Creative Director on Gatorade, including the brand's REPLAY initiative and is now Group Creative Director on Gatorade U.S. Anderson previously worked on Nissan, PlayStation, Visa and Tassimo. His work has been awarded in every major international industry award show, is featured in the MoMA permanent collection and has been nominated for an Emmy.
Steve Howard, also previously Creative Director on Gatorade, will now be Group Creative Director on Gatorade U.S. Most recently, Howard co-created Gatorade Replay. Howard also worked on Nissan and Visa, and his work has been recognized by The One Show, Cannes Lions, Communication Arts, D&AD, The Andy's and more.
"We have worked very hard to find the best talent in the business and the addition of Renato and Gustavo, two of the hottest creatives in the industry, reflect our continued drive to do amazing things on behalf of the brands we serve," said Patrick O'Neill, Executive Creative Director, TBWA\Chiat\Day Los Angeles.
Renato Fernandez and Gustavo Sarkis join TBWA\Chiat\Day from Almap BBDO Brazil. They have been working together for over nine years, and in that time, they have created campaigns for clients like Volkswagen, Havaianas, Gatorade, Pepsi, Gillette and Bayer. They have won 16 Cannes Lions (Two Golds) and awards from other international festivals, such as D&AD, Clio, London, One Show. Renato has been a jury member at Cannes and Clio. Renato and Gustavo had two campaigns among the most awarded in The Gunn Report and are on the top 12 and 15 lists of best art directors and copywriters from Luerzer's Archive respectively.
TBWA\Chiat\Day Los Angeles is part of TBWA\Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Share this article