LOS ANGELES, Nov. 10, 2011 /PRNewswire/ -- TBWA Worldwide today announced the appointment of Laurent Janneau as Worldwide Managing Director for TBWA's global Infiniti Account. Janneau was previously Executive Director, Ogilvy & Mather Paris.
"We are excited to welcome Laurent back to TBWA. His deep understanding of premium luxury makes him ideally suited to the task of building on Infiniti's success around the world," said Tom Carroll, President and CEO, TBWA Worldwide. "His international experience will also be critical as we look to further develop the Infiniti brand in China, Europe and across the globe."
Janneau will report directly to Carroll and his primary responsibility is to ensure that we have world-class business building ideas on Infiniti globally. He will ensure that information flows freely throughout the TBWA network to those dedicated to the Infiniti business, promote the sharing and implementation of best practices and ensure that TBWA consistently contributes to building and elevating the brand both regionally and globally.
Laurent began his career in advertising at BDDP\TBWA Paris in 1995. Between 1995 and 2000, working on SNCF (French National Railway Corporation), McCain and Michelin International, he was successively promoted to become Account Supervisor and Account Director.
In 2000, Laurent left BDDP\TBWA and after an Internet start-up experience, he followed his passion for sports and advertising to become International Account Director at Wieden+Kennedy Amsterdam for Nike. From 2001 to 2005, Laurent was in charge of the creative development and worldwide implementation of all the integrated Football campaigns for World Cup, Euro Cup and Nike All Conditions Gear consequently accumulating several Cannes Lions and international creative awards.
He went back to France in June 2005 to join Ogilvy & Mather Paris as Group Account Director for Nestle Waters (Perrier, Vittel, Quezac, San Pellegrino) and GlaxoSmithKline. In December 2006, after a pitch against BETC Euro RSCG and TBWA, Ogilvy & Mather Paris won the Louis Vuitton account worldwide. Since then, Laurent has dedicated most of his time to the development of Louis Vuitton offline and online communications and publications, including the multi-awarded Louis Vuitton Core Values Campaign (shot by Annie Leibovitz and featuring celebrities like Mikhaill Gorbachev, Keith Richards, Sean Connery and Angelina Jolie -- with a total count of over 50 creative awards including Cannes Lions, Clio, Epica, Webby, etc.). The rest of Laurent's time was dedicated to New Business and agency management.
"I am very thrilled about the opportunity to return to TBWA and to work closely with a great company such as Infiniti," said Janneau. "The potential of the brand is phenomenal, the quality and design of its products are unrivaled. This new challenge is an invitation to open my mind to new ideas, new markets, and will draw on my experience in building luxury global brands."
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide