Tea and Ready-to-Drink Tea in the U.S., 4th Edition

Oct 12, 2011, 06:41 ET from Reportlinker

NEW YORK, Oct. 12, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Tea and Ready-to-Drink Tea in the U.S., 4th Edition    

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Tea continues to be a star in the U.S. beverage market. Bolstered by consumers' thirst for tea's variety of flavors and healthy qualities, tea has shown resilience in the economic downturn. The category has experienced solid growth in the last year, with double digit gains from refrigerated tea. Ready-to-drink tea in general has been especially strong, particularly in natural food stores and convenience stores. And all teas are hot in foodservice. This report takes a comprehensive look at the retail market for packaged tea in the U.S., with reference to foodservice tea trends for additional perspective. The report examines the factors driving growth in the category. Readers will learn about critical merger and acquisition activity that is changing the distribution landscape for niche organic brands; the diverse range of tea offerings; teas' functional benefits and the regulatory challenge in promoting them; the embrace of tea by fast food giants, coffeehouses, specialty retailers and tea rooms; trends in new product claims; purchasing patterns,demographics and psychographics of the tea consumer; and the new ways in which tea marketers are connecting with customers, including through social media and apps.

This report examines the U.S. market for ready-to-drink (RTD) tea, leaf (bagged and loose) tea, refrigerated tea and instant tea. The report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2016. The report examines market drivers and trends, retail sales-tracking data from SymphonyIRI and SPINSscan, new product trends based on data from Datamonitor's Product Launch Analytics, and national consumer survey data from Experian Simmons data, as well as a proprietary consumer survey on beverage and tea trends conducted by Packaged Facts. The report thoroughly maps out the competitive situation at the marketer and brand levels, with detailed profiles of AriZona, Bigelow, Celestial Seasonings, Coca-Cola (Gold Peak, Honest Tea and Nestea), Lipton (from Unilever and the Pepsi Lipton Partnership), McDonald's sweet tea, Nestea, Snapple, Starbuck's Tazo, Teavana, Turkey Hill and others.

Scope of Report

Retail channels covered include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, warehouse clubs, drugstores, gourmet/specialty food stores, supplement chains, direct-sales channels including catalogs and Internet, and alternative channels such as department stores, kitchenware stores and bookstores. Foodservice channels include restaurants, coffeehouses, tea rooms and tea retailers, cafés and bars, and other foodservice establishments.

Chapter 1 Executive Summary

Scope and Methodology

Scope of Report

Report Methodology

Varieties of Tea

Market Trends

Tea Grow Despite Tough Economy

Tea Sales Grow in Multiple Categories, Channels

Tea Is Good For You, But Be Careful How You Say That

All's Fair in the Tea Trade

Merger Mania

K-Cup Craze

How Sweet It Is For Foodservice

The Marketers

The Power of Tea Concentrated Among A Few

Many Big Players in Foodservice

Tea Retailers Take Center Stag

New Product Trends

Tea Leads All Beverages in Innovation

"Natural" the top Claim, but a Mainstay Drops Down the List

Marketers Emphasize Functional Benefits

Kombucha Creates a Stir

New Products from Celebri-Teas

Foodservice Chains Bet Big on Tea

Consumer Trends

Tea Remains a Consumer Favorite

Purchasing Patterns Emerge

Appendix I ABC


Chapter 2 Market Trends

Retail Market Size and Composition

Retail Tea Sales Rise to $6.5 billion

Table U.S. Retail Sales of Tea, 2007-2011

A Multi-Channel Champion

Table Share of U.S. Retail Sales of Packaged Tea by Channel, 2011

SymphonyIRI-Tracked Sales Show Solid Growth

Table IRI-Tracked Sales of Tea, Overall and By Segment, 2011

Natural Foods Channel Going

Table Sales of Leaf and RTD Tea Products in Natural Supermarket Channel, 2009-2011

Medicinal Tea Leads the Leaf Tea Category

Table Sales of Leaf Tea in the Natural Supermarket Channel, 2009-2011

Tea Remains One of the Beverage Industry's Bright Spots

Table Beverage Dollar Sales and Market Share by Category, 2011

Table Fastest Growing Beverage Categories, 2011

Foodservice Composition

House Wine of the South Spurs Foodservice Growth

"Money in a Cup"

Foodservice Fast Facts

Vending a Key Tea Channel

Fast-Growing Tea Companies

Tea Behaviors

Packaged Facts Studies Confirm Variety of Tea Consumed, and Single-Serve Purchase Behavior

Table Tea drinkers, by types of tea purchased, 2011

Market Dynamics

FDA Cracks Down

Health Studies Abound

Fair Trade Shows Big Jump

Tea Companies Marry and Divorce

Single Cup Platforms Become New Growth Drivers for Established Brands

Tea Marketers Get Creative

Tea 2.0

Looking Ahead

More Tea Sales on the Horizon

Table Projected U.S. Retail Sales of Tea, 2011-2016

Appendix I ABC


Chapter 3 The Marketers

Competitive Overview - Packaged Goods

A Handful of Marketers Dominate

Table Top Marketers Of Tea at Food, Drug and Mass Merchandisers, 2010-11

Lipton Has Leaf Tea in the Bag

Table Top Marketers and Brands of Bags/Loose Tea by IRI-tracked Sales and Volume, 2011

RTD marketers forge ahead

Table Top Marketers and Brands of RTD Tea by IRI-tracked Sales and Volume, 2011

Instant Provides Little Gratification

Table Top Marketers and Brands of Instant Tea by IRI-tracked Sales and Volume, 2011

Refrigerated Tea Makes a Case for Itself

Table Top Marketers and Brands of Refrigerated Tea by IRI-tracked Sales and Volume, 2011

Competitive Overview - Foodservice

Many Foodservice Tea Suppliers

Competitive Overview - Tearooms and Specialty Stores

A Highly Fragmented Market

The Teavana IPO

Table Teavana's product mix, 2009-2011

The Marketing of Teavana

Appendix I ABC


Chapter 4 Brand Profiles

AriZona (AriZona Beverage Co.)

A Leader in RTD

Growing and Sought After

Capitalizing on a legendary golf drink

Caught in an Immigration Controversy

AriZona Expands its Packaging Options

A Straightforward Strategy

Bigelow Tea (R.C. Bigelow, Inc.)

A Constant Contender

Partnering with The Great One

Healthy Introductions Abound

Celestial Seasonings (The Hain Celestial Group)

Herbal Leader Experiences Solid Growth

Celestial Seasonings and K-Cups

Couponing, In-store and Social Media

Gold Peak (The Coca-Cola Company)

Pushing for More Share

New Packaging and Delivery Systems Drive Growth

Lipton (Unilever and Pepsico)

Despite Weak Sales, Lipton Still Dominates

How Pepsi-Lipton Segments the RTD Market

Brisk Takes on the Year's Biggest Audience

Partnering with Green Lantern and Stickybits

New Products Make a Splash

Nestea (Coca-Cola and Nestlé)

Slipping Sales in RTD

Nestea Emphasizes Online

Red Diamond

Rising Star in Refrigerated Tea

Snapple (Dr. Pepper Snapple Group)

A Turnaround Story

The Northeast is Snapple's Stronghold

The Importance of Packaging

Capitalizing on TV Tie-Ins

Turkey Hill

The Big Chilled


By Appointment of Her Majesty

Appendix I ABC


Chapter 5 New Product Trends


Tea - The Place to Be [or, more plainly: Tea Product Launches Pace All Categories]

Table Number of U.S. Non-Alcoholic Beverage Product Reports/SKUs, 2011

Tea Begins Rebound from Recessionary Lows

Table Number of U.S. Tea Product Introductions: Reports and SKUs, 2007-2011

What's in a Claim?

Table Top Marketing Claims/Package Tags for U.S. Tea Product Introductions, 10 years vs. 1 year trend

Packed Full of Flavors

Table Top Flavors in U.S. Tea Product Introductions, 10 years vs. 1 year trend

Same Players Introduce New Products

Table Top Companies in U.S. Tea Product Introductions, 2001-2011

Table Top Companies in U.S. Tea Product Introductions, 2011

Packaged Goods Trends

Functional Benefits Popular in New Tea

Coca-Cola's "Teavolution of Water"

The Curious Case of Kombucha

Bigelow's Healthy Offerings

Could've Had a V8

Tulsi Touches Down

Celebrities Jump on the Tea Bandwagon

My Country Tis of Tea

New Product Trends in Foodservice

The Big Chains Emphasize Tea

Starbucks Gets Bigger

Teavana Unveils New Teas for the 2010-11 Season

Popeyes Gets Sweet

Other New Products Debut in Foodservice

Notable Products at the World Tea Expo

2011 World Tea Expo Best New Product Award Winners

Appendix I ABC


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Nicolas Bombourg
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