TEA COLLECTION PARTNERS WITH RESALE MARKETPLACE KIDIZEN TO LAUNCH TEA REWEAR PROGRAM

Globally Inspired Clothing Brand Tea Collection Becomes One of the First Children's Brands to Launch its Own Resale Site with Partner Kidizen

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Tea Collection; Kidizen

Feb 02, 2022, 09:10 ET

SAN FRANCISCO, Feb. 2, 2022 /PRNewswire/ -- Beloved children's clothing brand Tea Collection announced today the launch of Tea Rewear, becoming one of the first kids clothing brands to host their own resale site. Tea Rewear is the first of its kind re-commerce program that brings together trade-in and peer-to-peer resale in a comprehensive customer experience. Created in partnership with Kidizen, the resale marketplace for gently-used kids' fashion, Tea Rewear will be one, easy to use platform for sustainability-minded and style-conscious parents.

Tea Rewear makes it simple for customers to recycle, shop, and sell pre-loved Tea Collection items. The new program allows customers to trade in pre-loved Tea Collection products, and receive credit towards new Tea Collection items for each item accepted. The easy process directs customers to mail in their trade-ins or drop them off at select Tea Collection retailers in Austin, Charlotte, Philadelphia or San Francisco, with plans to add additional retailers as the program grows. Through this process, Tea Rewear aims to have the largest selection of second-hand, vintage Tea Collection pieces, shoppable by the destinations that inspire Tea's seasonal collections - from Scotland and Peru, to Greece and Japan.

Tea Collection's built-to-last quality has made the brand a customer favorite on Kidizen's platform as the resale value holds up after years of wear and collectors seek out favorite pieces from Tea's destination-inspired collections. With over 20,000 items available, Tea Rewear offers a comprehensive selection of gently-used Tea Collection baby and kid apparel.

"For twenty years, Tea Collection has been committed to creating heirloom quality, globally-inspired clothing designed to be passed from kid to kid. Sustainability starts with a commitment to quality, and Tea Rewear gives a second - or third! - life to our clothes, giving customers a chance to shop vintage collections inspired by the global destinations that have inspired us through the years," says Leigh Rawdon, Founder and CEO of Tea Collection.

"Given how quickly kids grow out of their clothes, it's no surprise that kidswear is projected to be the fastest-growing resale segment in the coming years. As the largest marketplace focused specifically on kids' fashion, we are thrilled to partner with high-quality brands like Tea Collection to provide parents an easy eco-friendly way to pass on outgrown items and shop for their kid's next size as they grow," says Dori Graff, Co-Founder and CEO of Kidizen.

The goal of this effort is to reduce environmental impact by extending the life of garments and keeping them out of landfills. Tea Rewear builds on Tea Collection's ongoing commitments to sustainability and making the world a better place for kids everywhere.

About Tea Collection
Tea Collection is a line of globally-inspired, sustainably-sourced clothing and accessories for kids, ages 0-12. Twice a year, CEO Leigh Rawdon and her team explore a new region of the world and transform their discoveries into a collection of high-quality, modern clothing for children designed to spark curiosity and connection. The brand also commits to giving back to these inspiring communities, donating 10% of Tea's profits to ensure a better world for kids everywhere. The company has donated over $1.5M to local grassroots organizations via its ongoing partnership with The Global Fund for Children and other partnering charities. www.teacollection.com.

About Kidizen
Kidizen is the leading digital resale marketplace dedicated to kids' fashion and essentials. Based in Minneapolis, the company is a female-founded startup that's redefining how the online resale economy works. It sells quality pre-loved items from families, fashion brands and retailers to the largest community of mom shoppers in the U.S. Kidizen also partners with top kid brands through its Rewear® Collective to help customers extend the lives of the items they purchase. www.kidizen.com.