DEARBORN, Mich., Jan. 30, 2015 /PRNewswire/ -- WPP's Team Detroit, a leading global advertising and design agency, today announced that Molly Marchese has joined the company as managing partner and U.S. executive media director. Marchese joins the Global Team Ford media management team where she will oversee strategy, tactical planning, and media buying for Ford Division in the U.S., as well as, local dealer groups within the Ford Dealer Association.
Marchese has spent over 20 years gaining knowledge and expertise in media and integrated marketing. She joins Team Detroit from Time, Inc. where she served as corporate sales director, creating marketing partnerships that linked key Time, Inc. brands with marketers to drive consumer familiarity, opinion, and consideration.
Prior to her role at Time, Inc., Marchese spent 12 years as vice president, media director at Starcom Mediavest Group where she built multi-disciplined media and communications plans for leading brands including Buick, GMC, GM Branded Entertainment, and Harley-Davidson.
"Team Detroit works at the intersection of business and everything imaginable," said David Murphy, president, Team Detroit-U.S.A. "We are inspired by the rapid pace of change in media, technology and customers. In Molly, we've found an industry leader who fully embraces that philosophy."
Marchese will report to Betsy Lazar, executive vice president, chief media officer, who leads global media operations for the agency. She begins her new role Feb. 23.
"The media landscape is ever-evolving and expanding," said Marchese. "Team Detroit's unique relationship with Ford provides an excellent opportunity to harness that change and use it to reach consumers in more exciting and effective ways. I'm delighted to join Betsy's team."
About Team Detroit
Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.
SOURCE Team Detroit, Inc.