Tecate Announces Chivas Del Guadalajara Summer Schedule For The U.S.

USA - English

• Latin America - español

LOS ANGELES, July 7, 2015 /PRNewswire/ -- Today Tecate, which brought Chivas Del Guadalajara back to the U.S. in February by becoming the official sponsor for the team's U.S. activities, is excited to announce the next chapter of their "Bold Alliance" with Mexico's most popular football club. Kicking off on Tuesday, July 7^th, Chivas Del Guadalajara will begin a special five game season – taking place in stadiums throughout California and Texas. 

This bold alliance with Chivas Del Guadalajara is part of Tecate's sports engagement platform, dubbed, "Taste of Triumph," which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing. 

"In many ways, Tecate is to beer what Chivas Del Guadalajara is to soccer.  Whether you're an avid soccer fan, or new to the sport, the team represents the very best and boldest that soccer has to offer," said Gustavo Guerra, brand director for Tecate.  "Knowing how passionate our audience is about soccer, we wanted to thank them for their loyalty and great taste, and what better way to do that than to fill the summer with two of their favorite passions – Chivas and Tecate."

The Chivas Del Guadalajara games will take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:

• 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
• 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
• 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
• 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)

For additional details on Tecate's "Taste of Triumph," the sponsorship of the Chivas del Guadalajara, or to speak with a Tecate representative about the brand's support of soccer, please contact BRAYA US at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About Chivas 
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, "Perla de Occidente," (Pearl of the West).  Their employees created a soccer team sponsored by the store owners.  Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team "Union Club," and two years later "Club Guadalajara."

On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic.  Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.

Chivas, is the most winning team in the history of Mexican soccer.

* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.

* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.

* 2 Cup titles in 1963 and 1970.

* 4 Cups of gold in the West.

* 3 International Pentagonals.

* 3 CONCACAF championships.

* 5 Individual Champions Scorer, Adalberto "Dumbo" Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier "Chicharito" Hernandez with 10 goals (Bicentennial Closing 2010).

On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.

The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010.  Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.

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SOURCE HEINEKEN USA Inc.