Tecate Wraps Up Summer of Soccer With Two-Day Event Beginning With A Fan Fest And Ending With Chivas Del Guadalajara Taking On Club Leon
Two-Day Event to Serve as Celebration of the Brand's Mexican-American Audience
NEW YORK, July 31, 2015 /PRNewswire/ -- Today, Tecate announced the conclusion to its summer of soccer – a two-day event honoring its Mexican-American consumers through fan-fueled activities and one of the hottest soccer matches of the summer. The event, which is a part of Tecate's sports engagement platform, dubbed, "Taste of Triumph," begins with the fan fest on Friday, September 4th and wraps up with Tecate-sponsored Chivas Del Guadalajara facing off against Club Leon on Saturday, September 5th at 7:30pm from the StubHub Center in Carson, CA.
To further celebrate the fluid duality in which Mexican-Americans move between their Mexican and American worlds, Tecate has strategically timed the two-day event to take place during the Labor Day weekend and just ahead of Mexican Independence Day (September 16th) – two significant moments for each culture.
"From great tasting, full-flavored beers to sports such as soccer and boxing, we know what our audience loves, and deliver products and experiences that immerse our consumers 21 and older in these passions," said Gustavo Guerra, brand director for Tecate. "This two-day celebration with Chivas is our way of saying thank you to our loyal audience, while paying homage to their Mexican-American heritage."
This match-up between Chivas and Club Leon is the fifth and final soccer preseason game brought to consumers by Tecate this summer. Others included Chivas matches against Club Atlas, Club Pachuca and Rayados de Monterrey. Tickets for this upcoming game, which will be organized and produced by Pazzo Sports, will be available from noon PDT today here.
For additional details on Tecate's "Taste of Triumph," the sponsorship of the Chivas del Guadalajara, or to speak with a Tecate representative about the brand's support of soccer, please contact BRAYA US at [email protected].
About HEINEKEN USA
HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.
About Chivas
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, "Perla de Occidente," (Pearl of the West). Their employees created a soccer team sponsored by the store owners. Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team "Union Club," and two years later "Club Guadalajara."
On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic. Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.
Chivas, is the most winning team in the history of Mexican soccer.
* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.
* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.
* 2 Cup titles in 1963 and 1970.
* 4 Cups of gold in the West.
* 3 International Pentagonals.
* 3 CONCACAF championships.
* 5 Individual Champions Scorer, Adalberto "Dumbo" Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier "Chicharito" Hernandez with 10 goals (Bicentennial Closing 2010).
On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.
The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010. Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.
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SOURCE HEINEKEN USA Inc.
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