WINDSOR, Colo., Dec. 1, 2017 /PRNewswire/ -- As International speaker and technology trainer of real estate professionals, Darci LaRocque (http://www.darcitraining.com and https://www.darcitraining.com – Online Membership for Agents) advises agents and brokers how to tap the Web and CRM software for a competitive advantage. She often recommends RealtyJuggler, the cloud-based business organizer/CRM system from RealOrganized, as part of the foundation for a successful real estate career.
"When I first meet with REALTORS®, I look at their email address and website, and make sure those are set up properly," she explains. "Only then do we start talking about the value of CRM, why they need something like RealtyJuggler."
Darci draws on extensive experience as an IT professional in her assessments and recommendations. Her real estate expertise is rooted in efforts to help her husband, agent Terry Osti, take full advantage of the tools which could help him attract and retain clients more efficiently and effectively.
"I asked how he keeps in touch, then I started investigating all the systems which claimed they could help do that," Darci says. She evaluated the top real estate CRM solutions of the day, based on the same criteria used in her work in IT. As a group, she found them lacking: overpriced, difficult to understand and implement, with unresponsive customer service and features some subscribers would never use.
She believed agents like her husband were ill served by these popular, well known choices. "When agents and brokers are paying for something that's too overwhelming to learn, and they don't know what to do with it, they're paying for nothing," in her opinion.
Then, she heard about an unfamiliar product, RealtyJuggler. Darci was initially skeptical, based solely its low cost, just $99 a year. "I figured for $99, how good could it be?" she recalls.
Nevertheless, she took advantage of the RealtyJuggler's 90-day free trial offer for a hands-on assessment. Darci was pleasantly surprised to discover this was a bargain which actually delivered where the pricier competitors didn't.
"The two most important considerations for me when evaluating any system are how good is the support, and how well does it sync with other software," explains Darci. "RealtyJuggler's tech support is phenomenal, it syncs seamlessly with Google's G-suite, and it's a pretty simple platform that's much easier than others to figure out."
She helped her husband set up and implement a marketing program integrating his website, Google's G-Suite (including Google mail) and RealtyJuggler. As his client base and sales volume grew, Darci realized other real estate agents could probably use the same kind of advice and assistance. Darci has focused on the tech challenges real estate professionals grapple with ever since. Her clients range from seasoned agents and brokers to new licensees.
She often finds those in business for years struggling with several databases, if they have a system in place. "Why should anyone try to manage multiple databases when you no longer have to with RealtyJuggler?" she reasons.
New agents turn to her for help choosing tools and developing a tech-powered strategy. "When you're just starting out, cost can be an issue, and RealtyJuggler is certainly an affordable platform," she notes. "I've rarely come across an agent who already has a CRM system who's actually using it for more than managing their contacts," she observes.
They've been missing what she considers a primary benefit, automated drip marketing campaigns targeting clients and prospects. "Anyone using drip campaigns is keeping their old clients and getting new clients because of it," she asserts. "But most agents don't realize how easy it can be to run these campaigns with RealtyJuggler."
The system includes many campaigns for working with buyers, sellers and new contacts, based on present needs and past relationships. Darci advises choosing one, take time to personalize it, and watch for results. "When you start see the value of one drip campaign you'll start using them with all your clients," she says. "I guarantee it."
She's just as confident real estate professionals who take advantage of RealtyJuggler's free trial offer will discover an economical answer to many of their real estate software needs.
"The support is fantastic, there are YouTube videos for when you want to learn about a new feature, and it syncs with Google's G-suite so you'll no longer have to work with multiple databases," she sums up. "For all it can do, RealtyJuggler is an amazing value."
SOURCE RealOrganized, Inc.